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Strategic Marketing Management by Richard M. S. Wilson (2017, Hardcover)
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Strategic and marketing analysis Where do we want to be?. - Strategic direction and strategy formulation How might we get there?. - Strategic choice Which way is best?. - Strategic evaluation How can we ensure arrival?.
- Buy it nowStrategic Marketing Management - 3rd Edition
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About this product
Product Identifiers
PublisherRoutledge
ISBN-101138441228
ISBN-139781138441224
eBay Product ID (ePID)239422438
Product Key Features
Publication NameStrategic Marketing Management
LanguageEnglish
Publication Year2017
SubjectMarketing / General, General, Strategic Planning
FeaturesNew Edition
TypeTextbook
AuthorRichard M. S. Wilson
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Weight16 oz.
Item Length11 in
Item Width8.2 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
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