SynopsisH. Russell Bernard's Research Methods in Anthropology, Sixth Edition, is the standard for learning about the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior. In the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research. In the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis. The last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, as well as descriptive and inferential statistics, multidimensional scaling. and cluster analysis. There is no separate chapter on ethics. That topic is important in every phase of research, even in the beginning phase of choosing a problem to study, and is covered throughout the book. A comprehensive research methods text for cultural anthropologists Covers research design, data collection and data analysis Full coverage of both qualitative and quantitative approaches Written in plain language. Turns research methods into fun reading A real how-to, hands-on text Extensive bibliography on all topics covered in the book, H. Russell Bernard's Research Methods in Anthropology, Sixth Edition, covers the three major components of research in cultural anthropology: research design, data collection, and data analysis. The first section on research design includes formulating research questions and hypotheses, setting out the methods for testing those questions or hypotheses, and choosing an appropriate sample. The next section covers methods for collecting both qualitative and quantitative data, including interviewing, questionnaire construction, participant observation, direct observation, and indirect observation. The last section covers methods for analyzing all these kinds of data. New to Research Methods in Anthropology, Sixth Edition: Chapter 2: Updated literature throughout reflects changes in various populations. Chapter 3: A new box includes tips for writing grant proposals; the discussion about paradigms has been undated to include an example of how explanations can be both nomothetic and idealist. Chapter 4 includes a new section on economic games, a new description of the goal-gradient hypothesis, and a new example of the lost-letter technique. Charter 7 includes a new section on mixed methods in sampling, including time-space sampling and the case control design. A new box introduces formal methods for selecting key informants, including network analyst, cultural consensus analysis, and multidimensional scaling. The discussion on sample size in nonprobability sampling, bringing in new empirical data on this problem, has been expanded. Chapter 8 includes a new description of confirmation bias and the expectancy effect, and additional material on aided recall, including the use of landmarks and event/life-history calendars. Chapter 9: New material includes a box on conversational versus standardized interviewing, an expanded discussion of the low response rate in survey research, and new examples on panel studies in the Antarctic, factorial surveys in China, randomized response techniques in Holland, and list experiments in Nicaragua. Chapter 10: In addition to a new example of pile sorts with objects in New Guinea, this chapter has been expanded to include the collection of sociocentric and egocentric network data. Chapter 11: A new example of the Guttman scale of cultural evolution has been added. Chapter 12: New examples include gaining rapport in fieldwork in Alaska and participatory transects in Tanzania; there is a new box on language competence in fieldwork and an expanded section on staying safe in field research. Chapter 14 includes a new box on reactivity and an expanded box on the ethics of pseudoclient and pseudopatient studies, as well as a new example of the study of garbage. Chapter 16 includes an updated box on getting pile-sort data into a computer and an expanded box on the difference between metric and nonmetric data; a new section has been added on analyzing social network data, including a section on semantic networks. Chapter 18 includes a new example of ethnopoetics in classroom discourse. Chapter 19: The discussion of grounded theory and the section on analytic induction have been expanded. Book jacket., H. Russell Bernards Research Methods in Anthropology, Sixth Edition, is the standard for learning about the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior. In the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research. In the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis. The last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, as well as descriptive and inferential statistics, multidimensional scaling. and cluster analysis. There is no separate chapter on ethics. That topic is important in every phase of research, even in the beginning phase of choosing a problem to study, and is covered throughout the book. A comprehensive research methods text for cultural anthropologists Covers research design, data collection and data analysis Full coverage of both qualitative and quantitative approaches Written in plain language. Turns research methods into fun reading A real how-to, hands-on text Extensive bibliography on all topics covered in the book, Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods., H. Russell Bernard's Research Methods in Anthropology, Sixth Edition, is the standard for learning about the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior. In the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research. In the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis. The last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, as well as descriptive and inferential statistics, multidimensional scaling. and cluster analysis. There is no separate chapter on ethics. That topic is important in every phase of research, even in the beginning phase of choosing a problem to study, and is covered throughout the book. oA comprehensive research methods text for cultural anthropologists oCovers research design, data collection and data analysis oFull coverage of both qualitative and quantitative approaches oWritten in plain language. Turns research methods into fun reading oA real how-to, hands-on text oExtensive bibliography on all topics covered in the book
LC Classification NumberGN345.B36 2017