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Price Management : Strategy, Analysis, Decision, Implementation by Hermann Simon and Martin Fassnacht (2018, Hardcover)
loveourprices2 (120502)
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In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. "This very important book builds an outstanding bridge between science and practice.".
- Buy it nowPrice Management: Strategy, Analysis, Decision, Implementation [Hardback]
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About this product
Product Identifiers
PublisherSpringer International Publishing A&G
ISBN-103319994557
ISBN-139783319994550
eBay Product ID (ePID)24046626072
Product Key Features
Book TitlePrice Management : Strategy, Analysis, Decision, Implementation
Number of PagesXviii, 558 Pages
LanguageEnglish
Publication Year2018
TopicLeadership, Marketing / General, Strategic Planning
IllustratorYes
GenreBusiness & Economics
AuthorHermann Simon, Martin Fassnacht
FormatHardcover
Dimensions
Item Weight36 oz.
Item Length9.3 in
Item Width6.1 in
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