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Sustainable Marketing Concept in European SMEs : Insights from the Food and Drink Industry by Edyta Rudawska (2018, Hardcover)
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Sustainable Marketing Concept in European SMEs : Insights from the Food & Drink Industry, Hardcover by Rudawska, Edyta (EDT), ISBN 1787540391, ISBN-13 9781787540392, Brand New, Free shipping in the US Th provides knowledge of sustainable marketing tools in SMEs operating in the industry.
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About this product
Product Identifiers
PublisherEmerald Publishing The Limited
ISBN-101787540391
ISBN-139781787540392
eBay Product ID (ePID)242775204
Product Key Features
Number of Pages328 Pages
LanguageEnglish
Publication NameSustainable Marketing Concept in European Smes : Insights from the Food and Drink Industry
Publication Year2018
SubjectMarketing / General, Green Business, Industries / Food Industry, Small Business, Development / Sustainable Development
TypeTextbook
Subject AreaBusiness & Economics
AuthorEdyta Rudawska
FormatHardcover
Dimensions
Item Height0.8 in
Item Weight18.9 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2017-277656
ReviewsThis volume contains 13 chapters that are the result of the international research project, "Sustainable Marketing Concept and Its Implementation in Selected European Markets: Identification of International Differences." Contributed by business and economics scholars from Europe, the chapters consider sustainability marketing and small and medium-sized enterprises in the food and drink industry in Europe, discussing the application and conditions involved in the implementation of sustainability marketing orientations and sustainability marketing mix tools in SMEs operating in these industries. They detail theoretical studies in the development of sustainability marketing orientation in SMEs, including key market challenges and trends, the main theories and frameworks, and new ways of marketing mix tools management; SMEs operating in the food and drink industry in Europe and sustainability issues, the role of SMEs, and methodological aspects of research; and the process of implementation of sustainability marketing in food and drink SMEs in selected countries.
TitleLeadingThe
Dewey Edition23
Dewey Decimal658.8
Table Of ContentIntroduction Chapter 1. Business environment challenges and trends for contemporary SMEs in Europe; Zhanna Belyaeva Chapter 2. The concept of sustainable development; Sanda Renko Chapter 3. From sustainable market orientation to sustainability marketing; Edyta Rudawska Chapter 4. Sustainability marketing tools in small and medium enterprises; Malgorzata Wiscicka-Fernando Chapter 5. Food&Beverage industry in Europe and sustainability issues; George Lodorfos, Anastasia Konstantopoulou, Ioannis Kostopoulos, Eyo Emmanuel Essien Chapter 6. Small and medium enterprises in food&drink industry - the potential of the European market; Ewa Frackiewicz Chapter 7. Methodological aspects of the research on sustainability marketing in SMEs; Edyta Rudawska Chapter 8. The place of sustainability marketing activities among the objectives of SMEs; Edyta Rudawska, Sanda Renko Chapter 9. Managerial knowledge of the concept of sustainability marketing; Ulf Leusmann Chapter 10. The scope of application of sustainability marketing tools in markets with different levels of socio-economic development; Edyta Rudawska, Ewa Frackiewicz, Malgorzata Wiscicka-Fernando
SynopsisThe food and drink sector represents Europe's largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations. The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the implementation of sustainable marketing orientation and sustainable marketing mix tools in SMEs operating in the industry. It will be the first publication focussing on the scope of sustainable marketing applications by SMEs providing comparison, data analysis and insights from Western Europe and Central - Eastern Europe. The book is a result of an international cooperation undertaken by leading researchers from Poland, Croatia, the UK, Russia, Germany and Spain, all with many years of experience in issues related to marketing and sustainability.
LC Classification NumberHF5410-5417.5
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