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Essentials of Entrepreneurship and Small Business Management, Student Value Edition by Norman Scarborough and Jeffrey Cornwall (2018, Ringbound)
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About this product
Product Identifiers
PublisherPearson Education
ISBN-100134742400
ISBN-139780134742403
eBay Product ID (ePID)242999056
Product Key Features
Number of Pages832 Pages
Publication NameEssentials of Entrepreneurship and Small Business Management, Student Value Edition
LanguageEnglish
SubjectEntrepreneurship, Small Business
Publication Year2018
TypeTextbook
Subject AreaBusiness & Economics
AuthorNorman Scarborough, Jeffrey Cornwall
FormatRingbound
Dimensions
Item Height1.2 in
Item Weight57.5 Oz
Item Length10.8 in
Item Width8.7 in
Additional Product Features
Edition Number9
Intended AudienceCollege Audience
Table Of ContentSECTION 1: THE CHALLENGE OF ENTREPRENEURSHIP The Foundations of Entrepreneurship Ethics and Social Responsibility: Doing the Right Thing Creativity and Innovation: Keys to Entrepreneurial Success SECTION 2: THE ENTREPRENEURIAL JOURNEY BEGINS Conducting a Feasibility Analysis and Designing a Business Model Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership Buying an Existing Business Franchising and the Entrepreneur SECTION 3: LAUNCHING THE BUSINESS Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur Pricing and Credit Strategies Creating a Successful Financial Plan Managing Cash Flow Choosing the Right Location and Layout SECTION 4: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS Sources of Financing: Equity and Debt Global Aspects of Entrepreneurship Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases
SynopsisNOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab(TM) or Mastering(TM), several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful small business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition , Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment. Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. NOTE You are purchasing a standalone product; MyLab(TM) Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab Entrepreneurship, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the loose-leaf version of the text and MyLab Entrepreneurship, search for: 0134890442 / 9780134890449 Entrepreneurship and Small Business Management, Student Value Edition Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/e Package consists of: 0134742400 / 9780134742403 Essentials of Entrepreneurship and Small Business Management, Student Value Edition 0134743067 / 9780134743066 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management, NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab(tm) or Mastering(tm), several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition , Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment. Also available with MyLab Entrepreneurship MyLab(tm) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Entrepreneurship., NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLabTM or MasteringTM, several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful small business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment. Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. NOTE: You are purchasing a standalone product; MyLabTM Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab Entrepreneurship, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the loose-leaf version of the text and MyLab Entrepreneurship, search for: 0134890442 / 9780134890449 Entrepreneurship and Small Business Management, Student Value Edition Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/e Package consists of: 0134742400 / 9780134742403 Essentials of Entrepreneurship and Small Business Management, Student Value Edition 0134743067 / 9780134743066 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management
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- 09 Aug, 2021
Entrepreneurship
This textbook is not only entertaining it is inclusive and practical/applicable information for becoming a successful entrepreneur.Verified purchase: YesCondition: Pre-owned
