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Trading Up : The New American Luxury by Neil Fiske and Michael Silverstein (2003, Hardcover)

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About this product

Product Identifiers

PublisherPenguin Publishing Group

ISBN-101591840139

ISBN-139781591840138

eBay Product ID (ePID)2453507

Product Key Features

Book TitleTrading Up : the New American Luxury

Number of Pages336 Pages

LanguageEnglish

TopicMarketing / General, Sociology / General, General, Economics / General, Quality Control

Publication Year2003

IllustratorYes

GenreSocial Science, Business & Economics

AuthorNeil Fiske, Michael Silverstein

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight21 Oz

Item Length9.3 in

Item Width6.3 in

Additional Product Features

Intended AudienceTrade

LCCN2003-048675

Dewey Edition21

Dewey Decimal339.4/7/0973

Table Of ContentContents Foreword vii Preface xi Part One: Trading Up to New Luxury 1 Trading Up to New Luxury: An Overview 3 The Characteristics of New Luxury 6 The Forces Behind New Luxury 9 Seeing the Pattern 13 A Preview of the Chapters 18 Trading Up Brings Benefits to Business and Society 21 2 The Spenders and Their Needs 23 Rising Incomes and Available Wealth 25 Increased Home Values and Equity 27 Reduced Cost of Living and More Discretionary Income 29 Women As New Luxury Earners and Spenders 30 A Changing Family Structure 32 A Longer Dating Period and High Rates of Divorce 35 Education, Sophistication, and Worldliness 36 Greater Emotional Awareness and Permission to Spend 38 The Four Emotional Spaces 43 3 The Creators and Their Goods 48 A Distinct Type of Goods 51 Supply Side Forces That Fuel New Luxury 55 Focus on Speed and the Collapse of the Innovation Cascade 60 New Luxury Is More Than Marketing 64 The Practices of New Luxury Leaders 65 4 Where Goods and Emotions Intersect 72 Taking Care of Me: Time for Myself, Convenience, Renewal, and Reward 75 Connecting: Attracting, Nurturing, and Belonging 82 Questing: Adventure, Learning, and Play 89 Individual Style: Self-Expressing, Self-Branding, and Signaling 93 Goods As a Language of Social Dialogue 96 Part Two: The Leaders 5 The World Is a Sexy Place 99 Born to Sell 100 Origins of the Victoria’s Secret Brand 102 Patterning European Luxury Lingerie 103 Lingerie for the Most Beautiful Women in the World 105 Managing the Brand 106 The Thirty-Second Ladder 109 Lessons from New Luxury Lingerie 112 6 Eating As an Emotional Experience 115 The Rise of the Fast Casual Restaurant 117 Panera Bread: An Eating Experience Built Around Bread 120 The Cheesecake Factory: Around the World in a Meal 127 Trader Joe’s: Questing in the Supermarket Aisle 129 The Winning Practices of New Luxury Food Suppliers 133 On the Menu for the Future 135 7 Only the Best for Members of the Family 136 Pets and Their People 145 8 Inside the New American Home 150 Winners and Losers 156 Battle of the Titans: Home Depot and Lowe’s 157 Arbiters of Style, Taste, and Sophistication 158 Appliance Innovators: Sub-Zero, Viking, and Whirlpool 168 The Winning Practices of New Luxury Home Players 175 9 Awakening the American Palate to Wine 178 The Post-Prohibition Era: What’s the Word? Thunderbird.” 181 The American Awakening 183 Jess Jackson and the Fighting Varietal” 189 A New World” Order 195 The Master Blender’s New Luxury Practices 197 The Trading-Up Pattern in Wine 199 10 The Old World in New Luxury Bottles 201 Belvedere: Reinventing Vodka 201 Samuel Adams: Brewing the Best Beer in America 209 11 Demonstrably Superior and Pleasingly Different 217 Ely’s Vision: To Popularize the Game of the Rich, Famous, and Skilled 219 The Demonstrably Superior and Pleasingly Different (DSPD) Big Bertha 222 A Thirteen-Times Premium for Emotional Engagement 226 The Callaway Scorecard 228 The Callaway Legacy 231 12 A Cautionary Tale of an Old Luxury Brand 233 The Decline and Fall of an American Old Luxury Icon 234 The Best Car in America 235 A New Definition of Premium: Performance 240 Lexus: The Ultimate Reliability Machine 244 A BMW in Every Driveway? 247 Part Three: Excelsior 13 The Opportunity 253 The Opportunity in Services 255 Factors That Will Contribute to the Spread of New Luxury 257 The Demand Society: The Middle Market

SynopsisFrom Williams-Sonoma to Victoria's Secret, Trading Up explores what's driving the move to premium goods, tells the inside stories of many New Luxury companies and their leaders, and offers insights and methods that can help the reader take advantage of this remarkable phenomenon.

LC Classification NumberHB841.S55 2003