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Old Dog, New Clicks : Online Industrial and B2B Marketing Know-How for the 21st Century by Bob DeStefano (2016, Trade Paperback)
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US $54.91
Approximately£40.70
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Buy with ease, and expect a great experience from beginning to end. loc: 4-B / 2031.
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About this product
Product Identifiers
PublisherGALE Media, Inc.
ISBN-100990673839
ISBN-139780990673835
eBay Product ID (ePID)246980389
Product Key Features
Book TitleOld Dog, New Clicks : Online Industrial and B2b Marketing Know-How for the 21st Century
Number of Pages148 Pages
LanguageEnglish
TopicMarketing / General
Publication Year2016
IllustratorYes
GenreBusiness & Economics
AuthorBob Destefano
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight7.4 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
SynopsisTwo big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do? Bob DeStefano's goal is to help you and your people get up to speed with Generation Net. You'll learn the "whats" and "whys" of online marketing, including how to: Help customers find you and build lasting relationships when they do Succeed online without alienating Boomer customers - or employees Avoid marketing blunders and missteps Be customer-centric with your website and social media Optimize your marketing for online and mobile Track and measure your results
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