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American Still Life : The Jim Beam Story and the Making of the World's #1 Bourbon by F. Paul Pacult (2003, Hardcover)

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AMERICAN STILL LIFE: THE JIM BEAM STORY AND THE MAKING OF THE WORLD'S #1 BOURBON By F. Paul Pacult - Hardcover **BRAND NEW**.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100471444073

ISBN-139780471444077

eBay Product ID (ePID)2473379

Product Key Features

Book TitleAmerican Still Life : the Jim Beam Story and the Making of the World's #1 Bourbon

Number of Pages256 Pages

LanguageEnglish

TopicEntrepreneurship, Corporate & Business History

Publication Year2003

IllustratorYes

GenreBusiness & Economics

AuthorF. Paul Pacult

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight19.2 Oz

Item Length10.6 in

Item Width4.7 in

Additional Product Features

Intended AudienceTrade

LCCN2003-011340

Reviews"...It's a fascinating glimpse of American political history..." ( Drinks International , December 2003), How does a sour mash corn whiskey brand go from being a Kentucky family's "adjunct farming activity" to founding a corporation that ships over five million cases worldwide each year? Pacult ( Kindred Spirits: The Spirit Journal Guide to the World's Distilled Spirits and Fortified Wines ) extensively researched the story of the Beam family, which is just as much a 19th-and 20th-century American history. The young country's struggles with slavery, Prohibition and war, its sociopolitical maturation and its shift from the agricultural to an industrial economy all come into play. A prolific spirits writer, Pacult has an expert's grasp on the topic, which carries the book through its slow periods. Upstanding citizens to a man, the Beams don't always make for scintillating reading - no scoundrels, no scandals - and only Jim Beam's grandson Booker Noe, the refreshingly blunt, six-foot-four, 360-pound former master distiller, emerges as a character with any color. Trying to keep all the Beams straight might make readers feel like they've just downed a few shots of the bourbon itself. Most interesting is Pacult's examination of American popular culture and its effect on the bourbon business: how bourbon became déclassé in the 1970s, the venerable spirit losing out to sexy newcomer vodka (and its inadvertent pitchman, James Bond), and how scotch whiskey's rising popularity in the 1980s fueled the production of bourbon's answer to the single-malt, the small-batch bourbon. The book could use a few more colorful details, however, such as the bit about temperance activist Carry Nation and her ax attacks on taverns. (Aug.) ( Publishers Weekly , June 16, 2003) "...It's a fascinating glimpse of American political history..." ( Drinks International , December 2003)

Dewey Edition21

Dewey Decimal338.7/66352

Table Of ContentForeword vii Preface ix Acknowledgments xv Part One: The Foundations 1 Jacob Beam and Surviving in a Harsh Land 3 2 David Beam and Pre-Civil War Kentucky 37 3 David M. Beam and the Debris of War 59 Part Two: The Dynasty 4 Jim Beam and the Making of a Bourbon Whiskey Brand 85 5 T. Jeremiah and Carl Beam: Jim Beam Bourbon Steps onto the World Stage 115 6 Booker Noe: Big Man, Small Batch 141 7 Other Beams: Behind Every Good Bourbon Whiskey 169 8 Finding a Crown for the Jewel 189 Appendix A Tasting Notes on Jim Beam Bourbons 209 Appendix B The Jim Beam Bourbon Timeline 221 Bibliography 229 Index 233

Synopsis"Barrel proof and unfiltered! As usual Pacult has delved deep, and revealed many hitherto unknown facts about the Beams. Best of all, though, this is a fascinating, page-turning look into America's royal family of whiskey." Gary and Mardee Haidin Regan, authors of The Book of Bourbon Publishers of ardentspirits.com "With his ?Old Jake Beam Sour Mash,? Jacob Beam launched a whiskey dynasty. It's a superb story, and no one spins a great story better than F. Paul Pacult, America's most respected authority on distilled spirits." Robert Whitley, Wine & Spirits Columnist, Copley News Service "This is a stellar piece of documented history written in a most accessible style. With legions of disciples, F. Paul Pacult is a legend in the making." Robert Plotkin, Spirits Author, BarMedia "Highly regarded as America's preeminent authority on spirits, Paul Pacult relates a fascinating story of authentic pioneer and entrepreneurial endeavor, intertwined in a family saga spanning generations, all in the background of creating one of the most enduring and recognizable global brands, Jim Beam Bourbon Whiskey. Pacult portrays figures larger than life up against the major events of our country's history, with a cast of characters and style that reads like a novel." David Talbot, Associate Publisher, Wine Enthusiast Magazine "An epic American story told with passion and insight." Anthony Dias Blue, Wine & Spirits Editor, Bon Appétit, The untold story of the world's premier bourbon and the family that made it #1 American Still Life tells the intertwined true stories of America's favorite whiskey and the family dynasty that produces it to this very day. Jim Beam is the world's top-selling bourbon whiskey, with sales of over five million cases per year. Not a day has passed in the 207 years of Jim Beam's existence when a Beam family member has not been master distiller. Dedicated to quality, and dedicated to the family legacy, the Beams have shepherded their particularly American spirit to the top of their industry. And they've done it in an industry beset by challenges, from government regulation and prohibition, to changing consumer tastes, to fierce new global competition. By creating a brand of unparalleled quality and consistency, and by tying the success of their product with the good name of the family, the Beams have established a lasting legacy as perhaps one of the greatest family business dynasties in American history. Not just a simple history of "America's native spirit" (so named by an act of Congress in 1964) or a simple family history, American Still Life is a story of business success based on quality and attention to detail, constant innovation, revolutionary branding and advertising, and adaptation to the business environment. F. Paul Pacult (Walkill, NY) is recognized the world over as his generation's most accomplished and respected authority on beverage alcohol. He has written for many magazines, including Playboy, Wine and Spirits, Connoisseur, Whisky, Drink, Men's Journal, Cheers, Country Inns, Travel and Leisure, Bon Appetit, Decanter , and Food and Wine . Among his many accomplishments, he has hosted and coproduced two syndicated talk-radio programs and served as the primary expert on whiskey, beer, and wine for the History Channel documentary America Drinks: History in a Glass ., The untold story of the worlds premier bourbon and the family that made it #1 American Still Life tells the intertwined true stories of Americas favorite whiskey and the family dynasty that produces it to this very day. Jim Beam is the worlds top-selling bourbon whiskey, with sales of over five million cases per year., "American Still Life" erzählt die Geschichte eines Familienunternehmens mit einer 200-jährigen Tradition: Jim Beam. Dieses Unternehmen hat es verstanden, den Herausforderungen der Zeit zu begegnen und sich ständig neu anzupassen - sei es an öffentliche Regulierung, an die geschmacklichen Vorlieben seiner Kunden oder an die harte internationale Konkurrenz. Ausführlich erörtert werden auch Fragen zu Marketing und Markenbildung, Innovation, globaler Präsenz und Wettbewerb, öffentlicher Regulierung, Werbung und Akquisition. Jim Beam ist mit sagenhaften 5,1 Millionen Kisten weltweit der meist verkaufte Bourbon.

LC Classification NumberHD9395.U47J367 2003