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Strategic Marketing Problems : Cases and Comments by Robert Peterson and Roger Kerin (2009, Hardcover)
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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what theyve learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals.
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100136107060
ISBN-139780136107064
eBay Product ID (ePID)2484192
Product Key Features
Number of Pages744 Pages
LanguageEnglish
Publication NameStrategic Marketing Problems : Cases and Comments
Publication Year2009
SubjectMarketing / General, Strategic Planning
TypeTextbook
Subject AreaBusiness & Economics
AuthorRobert Peterson, Roger Kerin
FormatHardcover
Dimensions
Item Height0.5 in
Item Weight58.9 Oz
Item Length10.9 in
Item Width8.5 in
Additional Product Features
Edition Number12
Intended AudienceCollege Audience
LCCN2009-019796
Dewey Edition22
IllustratedYes
Dewey Decimal658.8/02
SynopsisStrategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET : Relevant information and case studies for marketing executives and professionals.
LC Classification NumberHF5415.135.K47 2010
