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Product Information
Opening Strategy recounts the origins and development of Strategy as a profession from the middle of the last century to the present day. In particular, it focuses on how strategic planning superseded long-range planning, and how in turn strategic management and open strategy have become important practices in contemporary organizations, contributing over time to the growth of inclusiveness and transparency among large corporations. Informed by interviews with corporate strategists and eminent consultants at leading companies around the world, this book provides vivid insights into the trials and tribulations of practice innovation in Strategy, and stresses the hard work of prominent, sometimes eccentric, innovators within the profession.Product Identifiers
PublisherOxford University Press
ISBN-139780198738893
eBay Product ID (ePID)25046370055
Product Key Features
Number of Pages336 Pages
LanguageEnglish
Publication NameOpening Strategy: Professional Strategists and Practice Change, 1960 to Today
Publication Year2019
SubjectBusiness
TypeTextbook
AuthorRichard Whittington
FormatHardcover
Dimensions
Item Height237 mm
Item Weight634 g
Item Width164 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorRichard Whittington
