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Internet Marketing by Debra Zahay, Mary Roberts (Paperback, 2018)

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Internet Marketing : Integrating Online & Offline Strategies in a Environment, Paperback by Zahay, Debra; Roberts, Mary Lou, ISBN 0357033884, ISBN-13 9780357033883, Brand New, Free P&P in the UK PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

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INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.