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Business of Fashion 2nd Edition : Designing, Manufacturing, and Marketing by Nancy O. Bryant and Leslie Davis Burns (Hardcover)

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Product Identifiers

PublisherFairchild Books
ISBN-101563671824
ISBN-139781563671821
eBay Product ID (ePID)2521190

Product Key Features

Edition2
Book TitleBusiness of Fashion 2nd Edition : Designing, Manufacturing, and Marketing
Number of Pages624 Pages
LanguageEnglish
TopicFashion & Accessories, Industries / Fashion & Textile Industry, Management
IllustratorYes
GenreDesign, Business & Economics
AuthorNancy O. Bryant, Leslie Davis Burns
FormatHardcover

Dimensions

Item Height1.9 in
Item Weight44.1 Oz
Item Length9.3 in
Item Width7.4 in

Additional Product Features

Intended AudienceTrade
LCCN2001-087114
Dewey Edition22
TitleLeadingThe
Dewey Decimal338.4/7687/0973
Table Of Content* Organisation of the U.S. Textile and Apparel Industries- From Spinning Machine to Supply Chain Management- Business and Legal Framework of Textile and Apparel Companies- Structure of the U.S. Textile Industry- Ready-to-Wear: Company Organisation* Creating and Marketing an Apparel Line- Creating a Line: Research- Creating a Line: Design- Design Development and Style Selection- Marketing an Apparel Line* Apparel Production and Distribution- Preproduction Processes- Sourcing Decisions and Production Centres- Production Processes and Quality Assurance- Distribution and Retailing* Organisation and Operation of the Accessories and Home Fashions Industries- Accessories- Home FashionsTEXT FEATURES* Heavily illustrated with new photos and line drawings* Updated discussion of the role of finance and information technology* Discussion of trade dress under trademark law* New information on design teams, sales volume and sell-through, computer-aided design, production information management and trends in sourcing* Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions and outside and Internet resources. Guidelines for term projects and papers are also provided.
SynopsisProvides information on the organization and operation of the fashion industry. This work traces the steps of fashion apparel, accessories, and home fashions from research through design, manufacturing, and marketing, to the sale to the consumer. It also explains the industry's various components., The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.
LC Classification NumberTT496.U6B87 2002

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The Business of Fashion: Designing, Manufacturing, and Marketing, Burns, Leslie
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  • by hholmnn2012
    05 Nov, 2019

    A excellent source for Fashion Development!

    This is an EXCELLENT apparel industry book. It covers every aspect of product development to the marketing of fashion.

    Verified purchase: YesCondition: Pre-owned

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