Product Information
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice-from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.Product Identifiers
PublisherPeter Lang
ISBN-139781433134548
eBay Product ID (ePID)26046659902
Product Key Features
Number of Pages386 Pages
Publication NamePublic Relations Case Studies from Around the World (2nd Edition)
LanguageEnglish
SubjectMarketing
Publication Year2017
TypeTextbook
Subject AreaConsumerism
AuthorJean Valin, Judy Vanslyke Turk
Dimensions
Item Height225 mm
Item Weight570 g
Additional Product Features
EditorJudy Vanslyke Turk, Jean Valin
Country/Region of ManufactureUnited States