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Public Relations Strategy, Theory, and Cases : Praxis at Its Best by Adam E. Horn and Tricia Hansen-Horn (2018, Trade Paperback)

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Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases.

About this product

Product Identifiers

PublisherLang A&G International Academic Publishers, Peter
ISBN-101433120801
ISBN-139781433120800
eBay Product ID (ePID)26046697718

Product Key Features

Number of Pages240 Pages
LanguageEnglish
Publication NamePublic Relations Strategy, Theory, and Cases : Praxis at Its Best
SubjectMarketing / General, Communication Studies, Public Relations, Library & Information Science / General, Strategic Planning
Publication Year2018
FeaturesNew Edition
TypeTextbook
AuthorAdam E. Horn, Tricia Hansen-Horn
Subject AreaBusiness & Economics, Language Arts & Disciplines
FormatTrade Paperback

Dimensions

Item Height0.6 in
Item Weight12.7 oz.
Item Length9 in
Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

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Public Relations Strategy, Theory, and Cases: Praxis at Its Best [Paperback]
item 1 Public Relations Strategy, Theory, and Cases: Praxis at Its Best [Paperback]
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Public Relations Strategy, Theory, and Cases - 9781433120800
item 2 Public Relations Strategy, Theory, and Cases - 9781433120800
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Public Relations Strategy, Theory, and Cases, Adam
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Tricia Hansen-Horn Adam E. Public Relations Strategy, Theory, and C (Paperback)
item 4 Tricia Hansen-Horn Adam E. Public Relations Strategy, Theory, and C (Paperback)
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Adam E. Horn - Public Relations Strategy Theory and Cases Praxis a - L555z
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