Marketing : An Introduction by Rosalind Masterson, David Pickton and Nichola Phillips (2021, Trade Paperback)

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Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Subtitle An Introduction.

About this product

Product Identifiers

PublisherSAGE Publications, The Limited
ISBN-101526494574
ISBN-139781526494573
eBay Product ID (ePID)26046716480

Product Key Features

Number of Pages560 Pages
LanguageEnglish
Publication NameMarketing : an Introduction
Publication Year2021
SubjectMarketing / General, Consumer Behavior, Commerce, Marketing / Research
TypeTextbook
Subject AreaBusiness & Economics
AuthorRosalind Masterson, David Pickton, Nichola Phillips
FormatTrade Paperback

Dimensions

Item Height1.2 in
Item Weight35 oz.
Item Length9.8 in
Item Width7.5 in

Additional Product Features

Edition Number5
Intended AudienceCollege Audience

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