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Value First, Then Price : Building Value-Based Pricing Strategies by Todd C. Snelgrove (2021, Trade Paperback)
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Part I: Introduction 1. Interview: Processes and capabilities for value quantification 4. Interview: Nurturing value quantification capabilities in Strategic Account Managers 6. Value quantification for services 11.
- Buy it nowValue First, Then Price: Building Value-Based Pricing Strategies [Paperback]
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-101032012129
ISBN-139781032012124
eBay Product ID (ePID)26049968915
Product Key Features
Number of Pages272 Pages
Publication NameValue First, Then Price : Building Value-Based Pricing Strategies
LanguageEnglish
SubjectSales & Selling / Management, Commerce, Sales & Selling / General, Marketing / Research
Publication Year2021
TypeTextbook
AuthorTodd C. Snelgrove
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Weight18.4 oz.
Item Length9.7 in
Item Width6.9 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
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