Popular Culture : Introductory Perspectives by Marcel Danesi (2023, Trade Paperback)

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Title : Popular Culture.

About this product

Product Identifiers

PublisherRowman & Littlefield Publishers, Incorporated

ISBN-101538171309

ISBN-139781538171301

eBay Product ID (ePID)26057259972

Product Key Features

Number of Pages354 Pages

Publication NamePopular Culture : Introductory Perspectives

LanguageEnglish

Publication Year2023

SubjectCommunication Studies, Media Studies, Sociology / General, Popular Culture

TypeTextbook

AuthorMarcel Danesi

Subject AreaSocial Science, Language Arts & Disciplines

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight16.7 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

LCCN2022-034031

Dewey Edition23

ReviewsOne of the strongest revisions I've seen in a textbook. It's not just an upgrade; it's a new model ready to hit the road., "One of the strongest revisions I've seen in a textbook. It's not just an upgrade; it's a new model ready to hit the road." --Crag Hill, University of Oklahoma, Co-Editor of Level Land: Poems for and about the I35 Corridor. "This text gives an excellent background on where pop culture started and why, and how it has and hasn't changed over various technological mediums. It is clear and easy to follow yet challenging for undergrad students." --Evelyn A. Clark, SUNY Oswego "This new edition has the materials I've been waiting for--particularly virtual reality and gaming." --Genesis Downey, Owens Community College "This book is now ahead of the competition in how thoroughly it covers new, web-based media." --Jill Twark, East Carolina University, This text gives an excellent background on where pop culture started and why, and how it has and hasn't changed over various technological mediums. It is clear and easy to follow yet challenging for undergrad students.

Grade FromCollege Freshman

IllustratedYes

Dewey Decimal306

Grade ToCollege Graduate Student

Table Of ContentPreface 1. What Is Pop Culture? Defining Pop Culture Culture Pop Culture Pop Art Levels The Transference Cycle Predecessors Origins and Spread Features of Pop Culture Spectacles and Music Admixture Nostalgia Make-Believe Laughter Studying Pop Culture Genres and Audiences Interdisciplinarity Explorations Chapter References 2. The Marketplace and Pop Culture The Partnership Alliance Reinvention and Reproduction Popularity Fad Culture Decoding Fads Fashion Food Fads Celebrity Culture Celebrities and Icons Nano-Celebrities A Model Mediation The Changing Partnership Explorations Chapter References 3. Explaining Pop Culture Mass Media Approaches Transmission Models Agenda Setting Theories Digital Media Theories Critical Theories The Frankfurt School The Centre for Contemporary Cultural Studies Feminism Postmodernism Psychological Theories Media Effects Theories Archetype Theory Psycho-Social Theories Semiotic Approaches Opposition Mythology Representation and Codes The Effects of Pandemics on Culture The Birth of Fiction World Reappraisal Explorations Chapter References 4. Print Culture Books Origins and Spread Narrativity The Novel Dime Novels and Pulp Fiction Digital Novels Newspapers Origins and Spread Reading Newspapers Fake News Magazines Origins and Spread Reading Magazines Comics Origins and Spread Superhero Comics Explorations Chapter References 5. Radio Culture Radio Broadcasting Historical Sketch Streaming Podcasting Radio Genres Genre Programming The Talk Show The Radio Stage Radio and Advertising Orality The Radio in Pop Culture History The Radio Social Text Information Culture Explorations Chapter References 6. Pop Music Culture The Advent of Pop Music Historical Sketch Decoding Pop Music Genres Social Change Jazz and Swing Rock and Roll Decoding Rock Hip Hop and Rap Music in the Internet Age Indie Music Self-Presentation Whither Pop Music? Explorations Chapter References 7. Movie Culture Motion Pictures Historical Sketch Categories Genres Thrillers Horror Animation The Movie Theater Postmodernism Future Worlds Images Over Words Blockbusters Origins Entrenchment Cinema in the Internet Age Streaming Movies Whither Filmmaking? Explorations Chapter References 8. Television Culture Television Broadcasting Historical Sketch Interactive Television Genres Archetypal Structures Sitcoms Reality Television Social Effects Mythologization History-Making Effect TV in the Internet Age Streaming Television Space of Flows Explorations Chapter References 9. Advertising Culture Advertising Historical Sketch Techniques Critiques Integration with Pop Culture Ad Culture The Ad Campaign Co-option Branding Product Placement Basic Needs and Social Processes Advertising Art The Future of Advertising Explorations Chapter References 10. Pop Language What Is Pop Language? Defining Pop Language Differences from Slang Fictional Languages Texting and Textspeak Texting in Pop Culture Effects on Writing Visual Communication Emojis Emojis in Pop Culture Explorations Chapter References 11. Interactive and Immersive Culture Interactive Culture The Online Stage Mashup Culture Memes and Pop Culture Memes The Role of Social Media YouTube Memetic Culture Immersive Culture Videogames Virtual Reality Posthumanism and Transhumanism Explorations Chapter References 12. Forever Pop? The Show Must Go On The Lure of Pop Culture Spectacle Power A Global Culture The Global Marketplace The Internet Stage Will Pop Culture Always Keep Changing? Major Attacks Evolution or Mutation? Explorations Chapter References Glossary Index

SynopsisDanesi's introduction to popular culture takes students through major forms of media to explore a vast array of cultural theories. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services., The fifth edition of Marcel Danesi's Popular Culture is an accessible, engaging introduction for popular culture, media and society, and sociology of the media courses.The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services. Pop culture surrounds us. It infuses the movies we watch, the music we listen to, the books we read, the clothes we wear, and the food we eat. It comes to us on our televisions, phones, computers, radio, and in every storefront and billboard we pass on the street. Danesi delves into the social structures that create and promote pop culture, showing how it validates our common experiences. Offering a variety of perspectives on its many modes of creations and delivery, Danesi shows why pop culture will always be something we love to hate and hate to love., The fifth edition of Marcel Danesi's Popular Culture is an accessible, engaging introduction for popular culture, media and society, and sociology of the media courses. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services. Pop culture surrounds us. It infuses the movies we watch, the music we listen to, the books we read, the clothes we wear, and the food we eat. It comes to us on our televisions, phones, computers, radio, and in every storefront and billboard we pass on the street. Danesi delves into the social structures that create and promote pop culture, showing how it validates our common experiences. Offering a variety of perspectives on its many modes of creations and delivery, Danesi shows why pop culture will always be something we love to hate and hate to love.

LC Classification NumberHM621.D36 2023