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E-Commerce 2014 by Kenneth C. Laudon and Carol Guercio Traver (2013, Hardcover)

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About this product

Product Identifiers

PublisherPearson Education

ISBN-10013302444X

ISBN-139780133024449

eBay Product ID (ePID)27038255775

Product Key Features

Number of Pages912 Pages

LanguageEnglish

Publication NameE-Commerce 2014

Publication Year2013

SubjectE-Commerce / General (See Also Computers / Electronic Commerce)

TypeTextbook

Subject AreaBusiness & Economics

AuthorKenneth C. Laudon, Carol Guercio Traver

FormatHardcover

Dimensions

Item Height1.5 in

Item Weight56.8 Oz

Item Length9.9 in

Item Width8.2 in

Additional Product Features

Edition Number10

Intended AudienceCollege Audience

LCCN2014-419278

IllustratedYes

Table Of ContentChapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

SynopsisThis comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field., This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field."

LC Classification NumberHF5548.32.L38 2014