Marketing Research by George S. Day, David A. Aaker, V. Kumar and Robert P. Leone (2018, Trade Paperback)

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About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101119497582
ISBN-139781119497585
eBay Product ID (ePID)27049959349

Product Key Features

Number of Pages768 Pages
Publication NameMarketing Research
LanguageEnglish
Publication Year2018
SubjectSales & Selling / General, Marketing / Research
TypeTextbook
AuthorGeorge S. Day, David A. Aaker, V. Kumar, Robert P. Leone
Subject AreaBusiness & Economics
FormatTrade Paperback

Dimensions

Item Height1.3 in
Item Weight46.5 oz.
Item Length10 in
Item Width8 in

Additional Product Features

Edition Number13
Intended AudienceCollege Audience

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