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Long Southern Strategy : How Chasing White Voters in the South Changed American Politics by Angie Maxwell and Todd Shields (2021, Trade Paperback)
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About this product
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100197579035
ISBN-139780197579039
eBay Product ID (ePID)27050021900
Product Key Features
Number of Pages560 Pages
LanguageEnglish
Publication NameLong Southern Strategy : How Chasing White Voters in the South Changed American Politics
Publication Year2021
SubjectGeneral, American Government / General
TypeTextbook
AuthorAngie Maxwell, Todd Shields
Subject AreaPolitical Science
FormatTrade Paperback
Dimensions
Item Height1.3 in
Item Weight28.2 Oz
Item Length6.1 in
Item Width9.2 in
Additional Product Features
Intended AudienceScholarly & Professional
TitleLeadingThe
Dewey Edition23
IllustratedYes
Dewey Decimal324.72
Table Of ContentAcknowledgments List of Figures and Tables Notes on Data and Appendices Introduction: The Long Southern Strategy Explained Part I: The Grand Bargain Chapter 1: The Not-So-New Southern Racism Chapter 2: Southern White Privilege Chapter 3: The Myth of Post-Racial America Part II: Operation Dixie Family Values Chapter 4: The Not-So-New Southern Sexism Chapter 5: Southern White Patriarchy Chapter 6: The Myth of the Gender Gap Part III: Politics and the Pulpit Chapter 7: The Not-So-New Southern Religion Chapter 8: Southern White Fundamentalism Chapter 9: The Myth of the Social Conservative Conclusion: An Echo, Not a Choice Appendix A: Survey Instruments Appendix B: Sample Sizes Appendix C: Significance Tests Figures and Tables List of Captions
SynopsisIn The Long Southern Strategy, Angie Maxwell and Todd Shields trace the consequences of the GOP's decision to court white voters in the South. Over time, Republicans adopted racially coded, anti-feminist, and evangelical Christian rhetoric and policies, making its platform more southern and more partisan, and the remodel paid off. This strategy has helped the party reach new voters and secure electoral victories, up to and including the 2016 election. Now, in any Republican primary, the most southern-presenting candidate wins, regardless of whether that identity is real or performed. Using an original and wide-ranging data set of voter opinions, Maxwell and Shields examine what southerners believe and show how Republicans such as Donald Trump stoke support in the South and among southern-identified voters across the nation., The Southern Strategy was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what Angie Maxwell and Todd Shields call the "Long Southern Strategy." The Southern Strategy is traditionally understood as a Goldwater and Nixon-era effort by the Republican Party to win over disaffected white voters in the Democratic stronghold of the American South. To realign these voters with the GOP, the party abandoned its past support for civil rights and used racially coded language to capitalize on southern white racial angst. However, that decision was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what Angie Maxwell and Todd Shields call the "Long Southern Strategy." In the wake of Second-Wave Feminism, the GOP dropped the Equal Rights Amendment from its platform and promoted traditional gender roles in an effort to appeal to anti-feminist white southerners, particularly women. And when the leadership of the Southern Baptist Convention became increasingly fundamentalist and politically active, the GOP tied its fate to the Christian Right. With original, extensive data on national and regional opinions and voting behavior, Maxwell and Shields show why all three of those decisions were necessary for the South to turn from blue to red. To make inroads in the South, however, GOP politicians not only had to take these positions, but they also had to sell them with a southern "accent." Republicans embodied southern white culture by emphasizing an "us vs. them" outlook, preaching absolutes, accusing the media of bias, prioritizing identity over the economy, encouraging defensiveness, and championing a politics of retribution. In doing so, the GOP nationalized southern white identity, rebranded itself to the country at large, and fundamentally altered the vision and tone of American politics.
LC Classification NumberJK2356.M29 2021
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