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Strategic Nature : Public Relations and the Politics of American Environmentalism by Maria I. Espinoza and Melissa Aronczyk (2022, Trade Paperback)

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A Strategic Nature: Public Relations and the Politics of American Environmentali.

About this product

Product Identifiers

PublisherOxford University Press, Incorporated

ISBN-100190055359

ISBN-139780190055356

eBay Product ID (ePID)27050022680

Product Key Features

Number of Pages264 Pages

LanguageEnglish

Publication NameStrategic Nature : Public Relations and the Politics of American Environmentalism

SubjectEnvironmental Science (See Also Chemistry / Environmental), Sociology / General

Publication Year2022

TypeTextbook

AuthorMaria I. Espinoza, Melissa Aronczyk

Subject AreaSocial Science, Science

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight16 Oz

Item Length6.2 in

Item Width9.2 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2021-029440

Reviews"Diverse and sometimes contending perspectives inform the book's seven chapters, each one examining a significant historical moment in the development of the American environmental movement from the early 20th century to the present." -- Z. Albertson, CHOICE "Aronczyk and Espinoza deftly reconstruct the dynamic coevolution of public relations, environmental politics and regulations, and public opinion in their book. Capturing this dynamic is essential for demonstrating how it is that some environmental problems have come to be taken seriously while others are dismissed.... Adopting a strongly historical approach and direct writing style, the authors draw from a wide range of social science literature and bring their research findings together with interview data and other primary sources in a compelling and readable narrative that spans a century of environmentalism in the US.... Environmental historians, sociologists, communications scholars, and would-be changemakers will appreciate this work, and its lessons will help the latter to exert their influence further toward a more resilient and just future." -- CHOICE "Written by two Rutgers University academics A Strategic Nature explores the relationship between American public relations and American environmentalism, arguing that they emerged alongside each other, and that neither would look the way they do today without the other." -- Ian Sinclair, Peace News "The real strength of this book is its offer of a way to think about public relations (PR) beyond being journalism's evil twin or a source of spin in the context of environmental politics. It provides a fascinating history of how PR professionals have actively constructed and managed public understandings of the environment. It illuminates the mechanics of PR, which are often obscured or written off as the value-neutral communication of the positions of other actors. This reconsideration of the role of PR in framing environmental politics positions the PR industry among other epistemic communities, such as scientists, whose potential to shape policy has been more widely researched.... This book provides an essential understanding of what environmental PR has been and the effects of that history on framing public understandings of the environment." -- International Journal of Communication "Not every public relations scholar or practitioner will agree with the authors' depiction of public relations' often pernicious role in democratic and deliberative society. But this rich, wholly worthwhile, generative journey into a strategic history of "nature" and the constitutive role of communication in society's relationship to the environment serves as a crucial and essential text. It will help public relations and communication scholars, advanced undergraduate and graduate students, and professionally minded practitioners ask the right questions about the ethics and foundations of how we teach, research, and practice public relations and strategic communication." -- Journal of Communication, "The real strength of this book is its offer of a way to think about public relations (PR) beyond being journalism's evil twin or a source of spin in the context of environmental politics. It provides a fascinating history of how PR professionals have actively constructed and managed public understandings of the environment. It illuminates the mechanics of PR, which are often obscured or written off as the value-neutral communication of the positions of other actors. This reconsideration of the role of PR in framing environmental politics positions the PR industry among other epistemic communities, such as scientists, whose potential to shape policy has been more widely researched.... This book provides an essential understanding of what environmental PR has been and the effects of that history on framing public understandings of the environment." -- International Journal of Communication "Not every public relations scholar or practitioner will agree with the authors' depiction of public relations' often pernicious role in democratic and deliberative society. But this rich, wholly worthwhile, generative journey into a strategic history of "nature" and the constitutive role of communication in society's relationship to the environment serves as a crucial and essential text. It will help public relations and communication scholars, advanced undergraduate and graduate students, and professionally minded practitioners ask the right questions about the ethics and foundations of how we teach, research, and practice public relations and strategic communication." -- Journal of Communication, "Aronczyk and Espinoza deftly reconstruct the dynamic coevolution of public relations, environmental politics and regulations, and public opinion in their book. Capturing this dynamic is essential for demonstrating how it is that some environmental problems have come to be taken seriously while others are dismissed.... Adopting a strongly historical approach and direct writing style, the authors draw from a wide range of social science literature and bring their research findings together with interview data and other primary sources in a compelling and readable narrative that spans a century of environmentalism in the US.... Environmental historians, sociologists, communications scholars, and would-be changemakers will appreciate this work, and its lessons will help the latter to exert their influence further toward a more resilient and just future." -- CHOICE "Written by two Rutgers University academics A Strategic Nature explores the relationship between American public relations and American environmentalism, arguing that they emerged alongside each other, and that neither would look the way they do today without the other." -- Ian Sinclair, Peace News "The real strength of this book is its offer of a way to think about public relations (PR) beyond being journalism's evil twin or a source of spin in the context of environmental politics. It provides a fascinating history of how PR professionals have actively constructed and managed public understandings of the environment. It illuminates the mechanics of PR, which are often obscured or written off as the value-neutral communication of the positions of other actors. This reconsideration of the role of PR in framing environmental politics positions the PR industry among other epistemic communities, such as scientists, whose potential to shape policy has been more widely researched.... This book provides an essential understanding of what environmental PR has been and the effects of that history on framing public understandings of the environment." -- International Journal of Communication "Not every public relations scholar or practitioner will agree with the authors' depiction of public relations' often pernicious role in democratic and deliberative society. But this rich, wholly worthwhile, generative journey into a strategic history of "nature" and the constitutive role of communication in society's relationship to the environment serves as a crucial and essential text. It will help public relations and communication scholars, advanced undergraduate and graduate students, and professionally minded practitioners ask the right questions about the ethics and foundations of how we teach, research, and practice public relations and strategic communication." -- Journal of Communication, "Diverse and sometimes contending perspectives inform the book's seven chapters, each one examining a significant historical moment in the development of the American environmental movement from the early 20th century to the present." -- Z. Albertson, CHOICE"Aronczyk and Espinoza deftly reconstruct the dynamic coevolution of public relations, environmental politics and regulations, and public opinion in their book. Capturing this dynamic is essential for demonstrating how it is that some environmental problems have come to be taken seriously while others are dismissed.... Adopting a strongly historical approach and direct writing style, the authors draw from a wide range of social science literature and bringtheir research findings together with interview data and other primary sources in a compelling and readable narrative that spans a century of environmentalism in the US.... Environmental historians,sociologists, communications scholars, and would-be changemakers will appreciate this work, and its lessons will help the latter to exert their influence further toward a more resilient and just future." -- CHOICE"Written by two Rutgers University academics A Strategic Nature explores the relationship between American public relations and American environmentalism, arguing that they emerged alongside each other, and that neither would look the way they do today without the other." -- Ian Sinclair, Peace News"The real strength of this book is its offer of a way to think about public relations (PR) beyond being journalism's evil twin or a source of spin in the context of environmental politics. It provides a fascinating history of how PR professionals have actively constructed and managed public understandings of the environment. It illuminates the mechanics of PR, which are often obscured or written off as the value-neutral communication of the positions of otheractors. This reconsideration of the role of PR in framing environmental politics positions the PR industry among other epistemic communities, such as scientists, whose potential to shape policy has beenmore widely researched.... This book provides an essential understanding of what environmental PR has been and the effects of that history on framing public understandings of the environment." -- International Journal of Communication"Not every public relations scholar or practitioner will agree with the authors' depiction of public relations' often pernicious role in democratic and deliberative society. But this rich, wholly worthwhile, generative journey into a strategic history of "nature" and the constitutive role of communication in society's relationship to the environment serves as a crucial and essential text. It will help public relations and communication scholars, advancedundergraduate and graduate students, and professionally minded practitioners ask the right questions about the ethics and foundations of how we teach, research, and practice public relations and strategiccommunication." -- Journal of Communication, The real strength of this book is its offer of a way to think about public relations (PR) beyond being journalism's evil twin or a source of spin in the context of environmental politics. It provides a fascinating history of how PR professionals have actively constructed and managed public understandings of the environment. It illuminates the mechanics of PR, which are often obscured or written off as the value-neutral communication of the positions of other actors.This reconsideration of the role of PR in framing environmental politics positions the PR industry among other epistemic communities, such as scientists, whose potential to shape policy has been more widely researched.... This book provides an essential understanding of what environmental PR has beenand the effects of that history on framing public understandings of the environment., "Diverse and sometimes contending perspectives inform the book's seven chapters, each one examining a significant historical moment in the development of the American environmental movement from the early 20th century to the present." -- Z. Albertson, CHOICE"Aronczyk and Espinoza deftly reconstruct the dynamic coevolution of public relations, environmental politics and regulations, and public opinion in their book. Capturing this dynamic is essential for demonstrating how it is that some environmental problems have come to be taken seriously while others are dismissed.... Adopting a strongly historical approach and direct writing style, the authors draw from a wide range of social science literature and bring their research findings together with interview data and other primary sources in a compelling and readable narrative that spans a century of environmentalism in the US.... Environmental historians, sociologists, communications scholars, and would-be changemakers will appreciate this work, and its lessons will help the latter to exert their influence further toward a more resilient and just future." -- CHOICE"Written by two Rutgers University academics A Strategic Nature explores the relationship between American public relations and American environmentalism, arguing that they emerged alongside each other, and that neither would look the way they do today without the other." -- Ian Sinclair, Peace News"The real strength of this book is its offer of a way to think about public relations (PR) beyond being journalism's evil twin or a source of spin in the context of environmental politics. It provides a fascinating history of how PR professionals have actively constructed and managed public understandings of the environment. It illuminates the mechanics of PR, which are often obscured or written off as the value-neutral communication of the positions of other actors. This reconsideration of the role of PR in framing environmental politics positions the PR industry among other epistemic communities, such as scientists, whose potential to shape policy has been more widely researched.... This book provides an essential understanding of what environmental PR has been and the effects of that history on framing public understandings of the environment." -- International Journal of Communication"Not every public relations scholar or practitioner will agree with the authors' depiction of public relations' often pernicious role in democratic and deliberative society. But this rich, wholly worthwhile, generative journey into a strategic history of "nature" and the constitutive role of communication in society's relationship to the environment serves as a crucial and essential text. It will help public relations and communication scholars, advanced undergraduate and graduate students, and professionally minded practitioners ask the right questions about the ethics and foundations of how we teach, research, and practice public relations and strategic communication." -- Journal of Communication

Dewey Edition23

TitleLeadingA

IllustratedYes

Dewey Decimal363.700973

Table Of ContentList of Figures and Tables List of Abbreviations Acknowledgments Introduction: Public Relations and Its Problems 1. Seeing Like a Publicist: How the Environment became an Issue 2. Bringing the Outside In: Managing Industry's "External Environment" 3. Environment, Energy, Economy: The Campaign for Balance 4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus 5. Sustainable Communication(tm): Green PR and the Export of Corporate Environmentalism 6. The Climate of Publicity: Climate Advocates and the Compromise of PR 7. "Shared Value": Promoting Climate Change for Data Worlds Conclusion: We're Supposed to Be Engaging Notes References Appendix 1. Interviews and Observation Sites Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997 Index

SynopsisIn A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza show how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, they argue, PR is a social and political force that shapes how we understand and address the environmental crises we now face., A look at how public relations has dominated public understanding of the natural environment for over one hundred years.In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future., A look at how public relations has dominated public understanding of the natural environment for over one hundred years.In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems - from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future., A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature , Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.

LC Classification NumberGE197.A77 2022