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Attention Economy : Understanding the New Currency of Business by John C. Beck and Thomas H. Davenport (2002, Trade Paperback)
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About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-101578518717
ISBN-139781578518715
eBay Product ID (ePID)2781998
Product Key Features
Book TitleAttention Economy : Understanding the New Currency of Business
Number of Pages272 Pages
LanguageEnglish
TopicOrganizational Behavior, Sociology / General, Industrial Management, Management
Publication Year2002
IllustratorYes
GenreSocial Science, Business & Economics
AuthorJohn C. Beck, Thomas H. Davenport
FormatTrade Paperback
Dimensions
Item Height1.8 in
Item Weight20.8 Oz
Item Length9 in
Item Width6.9 in
Additional Product Features
Intended AudienceTrade
Table Of Content1 A New Perspective on Business: Welcome to the Attention Economy 2 Attention, the Story So Far: What Attention Is and Isn't 3 Doing a Number on You: The Measurement of Attention 4 From Amoebas to Apes: The Psychobiology of Attention 5 Luddites Beware: Attention Technologies 6 The Hidden Persuaders: Lessons from the Attention Industries 7 Eyeballs and Cyber Malls: E-Commerce and Attention 8 Command Performance: Leadership and Attention 9 Focused Choices and Global Resources: Strategy and Attention 10 Off the Org Chart: Organizational Structure and Attention 11 "You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention 12 From Myopia to Utopia: The Future of the Attention Economy
SynopsisIn today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention technologies to structure and protect attention 4) adapting lessons from traditional attention industries like advertising Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
LC Classification NumberHD30.2.D38 2001
