I've had three cheaper watch winders in the past, and all of them were noisy and stopped working within three months. The wolf winder however immediately felt more solid and is completely silent. Not had it long enough to comment about its longevity, but if the reviews are anything to go by, it should be fine. As my granny used to say "if you buy cheap you will end up buying twice" the wolf winders are certainly not cheap, so fingers crossed.