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Ikea : How to Become the World's Richest Man by Johan Stenbo (2022, Trade Paperback)

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Format: Paperback or Softback. Condition Guide. Publication Date: 2/1/2022. Item Availability.

About this product

Product Identifiers

PublisherGlobal Books

ISBN-101783341726

ISBN-139781783341726

eBay Product ID (ePID)28050416487

Product Key Features

Book TitleIkea : How to Become the World's Richest Man

Number of Pages254 Pages

LanguageEnglish

TopicIndustries / General, Entrepreneurship, Development / Business Development, Economics / General

Publication Year2022

GenreBusiness & Economics

AuthorJohan Stenbo

FormatTrade Paperback

Dimensions

Item Height0.4 in

Item Weight10.2 Oz

Item Length9.3 in

Item Width6.1 in

Additional Product Features

Intended AudienceTrade

Dewey Edition23

Dewey Decimal380.1456841

SynopsisAn essential resource for original business ideas, strategy and branding, How a single store grew into a $30-bilion global market-leader, 100 per cent equity retained since the company was founded, Includes the IKEA briefing given to top management, The only warts-and-all view by a C-suite insider and right-hand man of its founder, IKEA-branded products are bought all over the world - from the Americas to the Far East. This is the only book to tell from the inside with candour the KEA story and how one man created its astonishing success from a modest furniture store in rural Sweden. Remarkably, the founding family still holds all of IKEA's shares. Its unorthodox business philosophy has proven so successful that IKEA's meteoric expansion continues to be financed from the company's cash flow only. Without attracting public scrutiny, its founder became the richest man in the world while making IKEA a unique phenomenon among fast-growing business. Book jacket., * An essential resource for original business ideas, strategy and branding * How a single store grew into a $30-billion global market-leader * 100 per cent equity retained since the company was founded * Includes the IKEA briefing given to top management * The only warts-and-all view by a C-suite insider and right-hand man of its founder IKEA-branded products are bought all over the world - from the Americas to the Far East. This is the only book to tell from the inside with candour the IKEA story and how one man created its astonishing success from a modest furniture store in rural Sweden. Remarkably, the founding family still holds all of IKEA's shares. Its unorthodox business philosophy has proven so successful that IKEA's meteoric expansion continues to be financed from the company's cash flow only. Without attracting public scrutiny, its founder became the richest man in the world while making IKEA a unique phenomenon among fast-growing businesses., In IKEA, insider Johan Stenebo reveals for the first time in close-up, warts-and-all detail the brilliance of the flatpack giant in growing its business, as well as where it fell short of its green ideals, exposing the nepotism and murky financial dealings behind Swedens iconic flat-pack giant. Casting an insiders eye over the practical application of the IKEA philosophy, Stenebo provides an exclusive view inside this successful profit machine, and how its founder Ingvar Kamprad secretely became one of the worlds richest men hiding his familys wealth behind complex tax arrangements., Inspirational warts-and-all business story how the founder of IKEA became the worlds richest man starting with a single furniture store in rural Sweden., In IKEA, insider Johan Stenebo reveals for the first time in close-up, warts-and-all detail the brilliance of the flatpack giant in growing its business, as well as where it fell short of its green ideals, exposing the nepotism and murky financial dealings behind Sweden's iconic flat-pack giant. Casting an insider's eye over the practical application of the 'IKEA philosophy,' Stenebo provides an exclusive view inside this successful profit machine, and how its founder Ingvar Kamprad secretely became one of the world's richest men hiding his family's wealth behind complex tax arrangements.

LC Classification NumberHD9773.S84