Table Of ContentTable of Contents Introduction Christina Adamou and Sotiris Petridis Part 1--Netflix Responds to Globalized Markets and Audience On Netflix's Alleged Distinction and the Future of Television Mayka Castellano and Melina Meimaridis Streaming Audience Data, Ratings and the Future of "Popular" Television Michael L. Wayne A New Age of Diversity and Visibility Ahngeli Shivam Contemplating the "Original" in an Age of Branded Content, Branded Networks, Branded Genres and Branded Adaptations Katerina Marazi Part 2--Beyond Netflix: Globalization and Second-Tier SVODs Encore+: Orphaned Canadian Content in the Age of Digital Abundance Daniel Keyes Opting Out of the Streaming Wars: Second and Third Tier SVODs Alexa Scarlata and Andrew Lynch Disney+: Legacy Media Strikes Back Jason Scott Part 3--Case Studies and Narrative Representations Coherence Effects in Digital TV: The Case of Anthology Series Patrick Gill Joshua Marston's Come Sunday (2018): Biopic in the Streaming Despoina Triantafyllidou The Binge-Watch Experience and the Three-Act Structure: A Narrative Analysis of Stranger Things Sotiris Petridis Repackaging the Past: Commodification, Nostalgia and Feminist/Queer Pleasures in Netflix Originals GLOW (2017-2019) and Hollywood (2020) Spyridon Chairetis and Georgia Aitaki Cats and True Crime: Empathetic Responses and Moral Consequences in On-Demand Docuseries Jossalyn G. Larson Super-Heroines to the Rescue (of Feminism): She-Ra and the Princesses of Power Christina Adamou About the Contributors Index
SynopsisStreaming television has changed the ways in which programs are produced, disseminated and watched. In a now largely globalized market, audiences are fragmented by a multitude of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization. In this edited collection, international scholars analyze streaming platforms and the future of television. Similarly structured essays provide in-depth yet easily accessible readings of changes ranging from marketing strategies to dramatic structure of streamed programs. Enriching the literature on the future of television, they assess the effects of new television media on institutions, audiences and content., Online television streaming has radically changed the ways in which programs are produced, disseminated and watched. While the market is largely globalized with some platforms streaming in multiple countries, audiences are fragmented, due to a large number of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization. This edited collection is dedicated to the study of the streaming platforms and the future of television. It includes a plethora of carefully organized and similarly structured chapters in order to provide in-depth yet easily accessible readings of major changes in television. Enriching a growing body of literature on the future of television, essays thoroughly assess the effects new television media have on institutions, audiences and content.