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About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-100875843328
ISBN-139780875843322
eBay Product ID (ePID)288480
Product Key Features
Book TitleSeeking Customers
Number of Pages368 Pages
LanguageEnglish
TopicMarketing / General, Customer Relations, General
Publication Year1993
GenreBusiness & Economics
AuthorBenson P. Shapiro
Book SeriesHarvard Business Review Book Ser.
FormatHardcover
Dimensions
Item Height3 in
Item Weight22 Oz
Item Length9.6 in
Item Width6.5 in
Additional Product Features
Intended AudienceTrade
LCCN92-036862
SynopsisThis book provides advice on how to increase profitability through improved marketing and sales management. It offers practical suggestions on how to identify prospects, initiate relationships, price the product or service, and close the sale.