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Seeking Customers by Benson P. Shapiro (1993, Hardcover)

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Condition:

Very Good

Author:Shapiro, Benson P. Can't find what you're looking for?. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know!

About this product

Product Identifiers

PublisherHarvard Business Review Press

ISBN-100875843328

ISBN-139780875843322

eBay Product ID (ePID)288480

Product Key Features

Book TitleSeeking Customers

Number of Pages368 Pages

LanguageEnglish

TopicMarketing / General, Customer Relations, General

Publication Year1993

GenreBusiness & Economics

AuthorBenson P. Shapiro

Book SeriesHarvard Business Review Book Ser.

FormatHardcover

Dimensions

Item Height3 in

Item Weight22 Oz

Item Length9.6 in

Item Width6.5 in

Additional Product Features

Intended AudienceTrade

LCCN92-036862

SynopsisThis book provides advice on how to increase profitability through improved marketing and sales management. It offers practical suggestions on how to identify prospects, initiate relationships, price the product or service, and close the sale.