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Public Opinion : Politics, Communication and Social Process by Carroll J. Glynn, Susan Herbst, Garrett J. O'Keefe, Bruce A. Williams and Robert Y. Shapiro (1999, Trade Paperback)
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About this product
Product Identifiers
PublisherRoutledge
ISBN-100813329175
ISBN-139780813329178
eBay Product ID (ePID)292129
Product Key Features
Number of Pages496 Pages
LanguageEnglish
Publication NamePublic Opinion : Politics, Communication and Social Process
Publication Year1999
SubjectSociology / General, General
TypeTextbook
AuthorCarroll J. Glynn, Susan Herbst, Garrett J. O'keefe, Bruce A. Williams, Robert Y. Shapiro
Subject AreaPolitical Science, Social Science
FormatTrade Paperback
Dimensions
Item Height1.1 in
Item Weight22.8 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceCollege Audience
LCCN98-027824
Dewey Edition21
IllustratedYes
Dewey Decimal303.3/8
SynopsisPublic Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America.The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion., A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political science and communication studies.
LC Classification NumberHN90.P8P84 1998
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