Mayas in the Marketplace : Tourism, Globalization, and Cultural Identity by Walter E. Little (2004, Mass Market)

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About this product

Product Identifiers

PublisherUniversity of Texas Press
ISBN-100292705670
ISBN-139780292705678
eBay Product ID (ePID)30211669

Product Key Features

Number of Pages332 Pages
Publication NameMayas in the Marketplace : Tourism, Globalization, and Cultural Identity
LanguageEnglish
Publication Year2004
SubjectSociology / General, Industries / Hospitality, Travel & Tourism, Economic Conditions, Anthropology / Cultural & Social
TypeTextbook
Subject AreaSocial Science, Business & Economics
AuthorWalter E. Little
FormatMass Market

Dimensions

Item Height0.8 in
Item Weight16 Oz
Item Length9 in
Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional
LCCN2003-025096
ReviewsWalter E. Little paints a complex and nuanced portrait of Maya identity formation inMayas in the Marketplace., Walter E. Little paints a complex and nuanced portrait of Maya identity formation in Mayas in the Marketplace., Walter E. Little paints a complex and nuanced portrait of Maya identity formation in Mayas in the Marketplace ., This book is not only very readable, but also highly informative in the subject area of performance, as well as place, and how indigenous peoples have become engaged in, and deal with, that slippery phenomenon called globalization., [A]n important addition to the literature on ethnic arts in Latin America, tourism, cultural identity, social change, and globalization., "This is a fine grained ethnography of Kakchikel Maya vendors from communities outside Antigua, Guatemala, who sell hand-woven goods to tourists in one of the colonial city's marketplaces. Little studies the effects of globalisation and the expansion of tourism on the daily lives of vendors. He provides an exceptionally detailed and well rounded contribution to the literature on cultural identity and tourism, demonstrating why not all Maya are supporters of Maya nationalism and arguing that changing economic status does not automatically result in changing identity."--Bulletin of Latin American Research, Vol 26, No. 2., April 2007
Dewey Edition22
IllustratedYes
Dewey Decimal305.897/4220728162
Table Of ContentAcknowledgments Introduction: Subjectivity and Fieldwork among Kaqchikel Vendors Chapter 1. Guatemala as a Living History Museum Chapter 2. Place and People in a Transnational Borderzone City Chapter 3. Antigua Típica Markets and Identity Interaction Chapter 4. Mercado de Artesanía Compañía de Jesús and the Politics of Vending Chapter 5. Gendered Marketplace and Household Reorganization Chapter 6. The Places Kaqchikel Maya Vendors Call Home Chapter 7. Home as a Place of Exhibition and Performance in San Antonio Aguas Calientes Chapter 8. Marketing Maya Culture in Santa Catarina Palopó Conclusion: Traditions and Commodities Epilogue Appendix Notes Bibliography Index
Synopsis2005 - Best Book Award - New England Council of Latin American Studies Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples? Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues: how the tourist marketplace conflates global and local distinctions. how the marketplace becomes a border zone where national and international, developed and underdeveloped, and indigenous and non-indigenous come together. how marketing to tourists changes social roles, gender relationships, and ethnic identity in the vendors' home communities. Little's wide-ranging research challenges our current understanding of tourism's negative impact on indigenous communities. He demonstrates that the Maya are maintaining a specific, community-based sense of Maya identity, even as they commodify their culture for tourist consumption in the world market., Winner, Best Book Award, New England Council of Latin American Studies, 2005 Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples? Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues: how the tourist marketplace conflates global and local distinctions. how the marketplace becomes a border zone where national and international, developed and underdeveloped, and indigenous and non-indigenous come together. how marketing to tourists changes social roles, gender relationships, and ethnic identity in the vendors' home communities. Little's wide-ranging research challenges our current understanding of tourism's negative impact on indigenous communities. He demonstrates that the Maya are maintaining a specific, community-based sense of Maya identity, even as they commodify their culture for tourist consumption in the world market., 2005 ? Best Book Award ? New England Council of Latin American Studies Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples? Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues: how the tourist marketplace conflates global and local distinctions. how the marketplace becomes a border zone where national and international, developed and underdeveloped, and indigenous and non-indigenous come together. how marketing to tourists changes social roles, gender relationships, and ethnic identity in the vendors' home communities. Little's wide-ranging research challenges our current understanding of tourism's negative impact on indigenous communities. He demonstrates that the Maya are maintaining a specific, community-based sense of Maya identity, even as they commodify their culture for tourist consumption in the world market., Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples? Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues: * how the tourist marketplace conflates global and local distinctions.* how the marketplace becomes a border zone where national and international, developed and underdeveloped, and indigenous and non-indigenous come together.* how marketing to tourists changes social roles, gender relationships, and ethnic identity in the vendors' home communities.Little's wide-ranging research challenges our current understanding of tourism's negative impact on indigenous communities. He demonstrates that the Maya are maintaining a specific, community-based sense of Maya identity, even as they commodify their culture for tourist consumption in the world market., Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace.
LC Classification NumberF1465.2.C3L57 2004

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