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Price Advantage by Eric V. Roegner, Craig C. Zawada and Michael V. Marn (2004, Hardcover)

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The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100471466697

ISBN-139780471466697

eBay Product ID (ePID)30419647

Product Key Features

Book TitlePrice Advantage

Number of Pages304 Pages

LanguageEnglish

TopicMarketing / General, Finance / General

Publication Year2004

IllustratorYes

GenreBusiness & Economics

AuthorEric V. Roegner, Craig C. Zawada, Michael V. Marn

Book SeriesWiley Finance Ser.

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight17.1 Oz

Item Length9.1 in

Item Width6.3 in

Additional Product Features

Intended AudienceTrade

LCCN2003-017896

Dewey Edition22

TitleLeadingThe

Series Volume Number229

Dewey Decimal658.8/16

Table Of ContentPreface. Acknowledgments. PART ONE: PRICING FUNDAMENTALS. Chapter 1. Introduction. Chapter 2. The Three Levels of Price Management. PART TWO: EXPLORING THE LEVELS. Chapter 3. Transaction. Chapter 4. Product/Market Strategy. Chapter 5. Industry Strategy. PART THREE: SPECIAL TOPICS. Chapter 6. New Product Pricing. Chapter 7. Solutions, Bundles, and Other Packaged Offerings. PART FOUR: UNIQUE EVENTS. Chapter 8. Postmerger Pricing. Chapter 9. Price Wars. PART FIVE: EXPANDING THE BOUNDARIES. Chapter 10. Technology-Enabled Pricing. Chapter 11. Legal Issues. PART SIX: BRINGING IT TOGETHER. Chapter 12. Pricing Architecture. Chapter 13. Driving Pricing Change. Chapter 14. The Monarch Battery Case. Chapter 15. Epilogue. Appendix 1: Sample Pocket Price and Pocket Margin Waterfalls. Appendix 2: Antitrust Issues. Appendix 3: List of Acronyms. About the Authors. Index.

SynopsisThe Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad., The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.

LC Classification NumberHF5416.5.M365 2004