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Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst and Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour by Ernst & Young LLP, Richard L. Van Kirk and Dwight W. Catherwood (1992, Hardcover)
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Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471549088
ISBN-139780471549086
eBay Product ID (ePID)3046564313
Product Key Features
Book TitleComplete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst and Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
Number of Pages336 Pages
LanguageEnglish
TopicBusiness Communication / General, Business Communication / Meetings & Presentations
Publication Year1992
GenreBusiness & Economics
AuthorErnst & Young Llp, Richard L. Van Kirk, Dwight W. Catherwood
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight20.4 oz.
Item Length9.4 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
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