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Using Artificial Intelligence in Marketing : How to Harness AI and Maintain the Competitive Edge by Katie King (2019, Trade Paperback)

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With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge.

About this product

Product Identifiers

PublisherKogan Page, The Limited
ISBN-100749483393
ISBN-139780749483395
eBay Product ID (ePID)3046580041

Product Key Features

Number of Pages224 Pages
Publication NameUsing Artificial Intelligence in Marketing : How to Harness Ai and Maintain the Competitive Edge
LanguageEnglish
Publication Year2019
SubjectMarketing / General, Intelligence (Ai) & Semantics, Strategic Planning
TypeTextbook
AuthorKatie King
Subject AreaComputers, Business & Economics
FormatTrade Paperback

Dimensions

Item Height0 in
Item Weight12.1 oz.
Item Length0.9 in
Item Width0.6 in

Additional Product Features

Intended AudienceCollege Audience

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Using Artificial Intelligence in Marketing: How to Harness AI ... by King, Katie
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