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Choice Factory : 25 Behavioural Biases That Influence What We Buy by Richard Shotton (2018, Trade Paperback)

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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.

About this product

Product Identifiers

PublisherHarriman House Publishing

ISBN-10085719609X

ISBN-139780857196095

eBay Product ID (ePID)3046582495

Product Key Features

Book TitleChoice Factory : 25 Behavioural Biases That Influence What We Buy

Number of Pages202 Pages

LanguageEnglish

TopicBusiness Communication / General, Consumer Behavior, Decision-Making & Problem Solving, Industries / Media & Communications, Advertising & Promotion

Publication Year2018

GenreEducation, Business & Economics

AuthorRichard Shotton

FormatTrade Paperback