Social Customer Relationship Management : Fundamentals, Applications, Technologies by Rainer Alt and Olaf Reinhold (2020, Trade Paperback)
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ISBN-13: 9783030233457, 978-3030233457. In this regard, it also points out key success factors, limitations, and data protection aspects. Publisher: Springer Nature Switzerland AG, Switzerland.
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About this product
Product Identifiers
PublisherSpringer International Publishing A&G
ISBN-103030233456
ISBN-139783030233457
eBay Product ID (ePID)3046635443
Product Key Features
Book TitleSocial Customer Relationship Management : Fundamentals, Applications, Technologies
Book SeriesManagement for Professionals Ser.
Publication Year2020
FormatTrade Paperback
LanguageEnglish
IllustratorYes
AuthorRainer Alt, Olaf Reinhold
GenreComputers, Business & Economics
TopicCustomer Relations, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)