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Required Reading Range Ser.: Fashion Promotion in Practice by Dennis Maloney and Jon Cope (2019, Trade Paperback)

BOOKS etc. (565817)

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ISBN-13: 9781350145474, 978-1350145474. Fashion lives and dies by stories. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.