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Substance of Style : How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness by Virginia Postrel (2004, Trade Paperback)
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About this product
Product Identifiers
PublisherHarperCollins
ISBN-100060933852
ISBN-139780060933852
eBay Product ID (ePID)30502072
Product Key Features
Book TitleSubstance of Style : How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
Number of Pages272 Pages
LanguageEnglish
Publication Year2004
TopicMarketing / General, Consumer Behavior, General, Aesthetics
GenreDesign, Philosophy, Business & Economics
AuthorVirginia Postrel
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight7.6 Oz
Item Length8 in
Item Width5.3 in
Additional Product Features
Intended AudienceTrade
ReviewsMarvelously informative...Brightly argued...Even when Postrel's examples are familiar, the specifics can be eye-popping....It's groundbreaking., A brilliant analysis ... After reading The Substance of Style, the world will literally look different to you., Marvelously informative.Brightly argued.Even when Postrel's examples are familiar, the specifics can be eye-popping..It's groundbreaking., A profoundly important book. The topic is absurdly under-studied; and Postrel has turned in a magnificent performance., "A brilliant analysis ... After reading The Substance of Style, the world will literally look different to you." -- Steven Pinker, Professor, MIT, and author of How the Mind Works and The Blank Slate "A profoundly important book. The topic is absurdly under-studied; and Postrel has turned in a magnificent performance." -- Tom Peters, author of In Search of Excellence "[Postrel] connects a million seemingly disparate dots into a fresh, clear-eyed, persuasive picture of our culture circa 2003." -- Kurt Andersen, author of Turn of the Century "What a great read! It will heighten your awareness of our newly sculpted aesthetic world." -- Karim Rashid, designer "A work vast in its range, profound in its depth, rich in its detail." -- Robert Venturi, architect "Marvelously informative...Brightly argued...Even when Postrel's examples are familiar, the specifics can be eye-popping....It's groundbreaking." -- Atlantic Monthly "Virginia Postrel . . . writes perceptively about everything on which her penetrating gaze alights." -- George F. Will, Washington Post "Provocative. . . demolishes the false dichotomy between substance and style." -- Washington Post Book World, [Postrel] connects a million seemingly disparate dots into a fresh, clear-eyed, persuasive picture of our culture circa 2003., Virginia Postrel . . . writes perceptively about everything on which her penetrating gaze alights., Marvelously informative…Brightly argued…Even when Postrel's examples are familiar, the specifics can be eye-popping.…It's groundbreaking.
TitleLeadingThe
Dewey Edition21
Dewey Decimal111/.85
SynopsisWhether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real., Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
LC Classification NumberBH39.P6692 2004
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