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Digital Behavior : Evidence-Based Digital Design by Umberto Leon Dominguez (2025, Hardcover)

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About this product

Product Identifiers

PublisherCambridge University Press

ISBN-101009568337

ISBN-139781009568333

eBay Product ID (ePID)3068558123

Product Key Features

Number of PagesXvii, 230 Pages

Publication NameDigital Behavior : Evidence-Based Digital Design

LanguageEnglish

SubjectGeneral, Cognitive Psychology & Cognition

Publication Year2025

TypeTextbook

Subject AreaMathematics, Psychology

AuthorUmberto Leon Dominguez

FormatHardcover

Dimensions

Item Height0.6 in

Item Length9 in

Item Width6 in

Additional Product Features

LCCN2024-022047

Dewey Edition23

IllustratedYes

Dewey Decimal004.019

Table Of Content1. Introduction to Digital Behavior; 2. In Pursuit of Pleasure; 3. Digital Operant Box; 4. Anticiapting Anticipation; 5. Our Internal States as a Source of Motivation; 6. Human Beings as Psychological Entities; 7. Behavioral Competition; 8. Methodology for the Design of Digital Behaviors; 9. Ethics in Digital Behavior Design; Glossary; References; Index.

SynopsisIn the digital age, this book stands out as a pivotal work in design, providing exclusive scientific knowledge and a proprietary methodology. A must-read for psychologists, engineers, and business and marketing specialists, it equips readers to create exceptional digital products and services., In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.

LC Classification NumberQA76.9.H85D64 2025