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Propaganda by Edward Bernays (2004, Trade Paperback)
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About this product
Product Identifiers
PublisherIG Publishing, Incorporated
ISBN-100970312598
ISBN-139780970312594
eBay Product ID (ePID)30784772
Product Key Features
Book TitlePropaganda
Number of Pages175 Pages
LanguageEnglish
Publication Year2004
TopicPropaganda, Advertising & Promotion
IllustratorYes
GenrePolitical Science, Business & Economics
AuthorEdward Bernays
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight5 oz
Item Length7.7 in
Item Width5 in
Additional Product Features
Intended AudienceTrade
LCCN2004-016015
Dewey Edition22
Number of Volumes1 bk
Dewey Decimal303.3/75
Synopsis"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."--Edward Bernays, Propaganda A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses. This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder ., "Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-- Noam Chomsky "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."-- Edward Bernays A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
LC Classification NumberHM1231.B47 2005
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Ratings and reviews
Most relevant reviews
- 08 Oct, 2017
Excellent Public Relations Guide
This book was originally published in 1928, yet the subject matter is timeless. I found each chapter compelling with applicable and transparent modelling for any marketing campaign. This is a must read for small business owners who are searching for a niche market with wide public appeal.Verified purchase: YesCondition: New
- 31 Jan, 2024
A quick read but a lot of information, should be required reading for people with arrogant boomer parents.
Awesome book, this is one of thee original brainwashing introduction guides from 100yrs ago. Hey normies, we've ALL been lied to! Sorry about your virtue fantasy there dudley doo-rightVerified purchase: YesCondition: Pre-owned
- 07 Nov, 2017
Nice
Great book, also in perfect new conditionVerified purchase: YesCondition: New
- 03 Jun, 2017
Super important book !
Important book, smart? buy a copy helpful thank you, MVerified purchase: YesCondition: New
- 16 May, 2020
Relevant the and now!
Read this and you will never look at media and advertising the same.Verified purchase: YesCondition: Pre-owned
- 17 Sep, 2024
You can learn a lot.
Very goodVerified purchase: YesCondition: Pre-owned
- 15 May, 2024
Propaganda fans make the world go round.
Propaganda fans make the world go round.Verified purchase: YesCondition: New
- 20 Jul, 2016
Mind control
Best book for BLM AND DUMB dEMOCRATSVerified purchase: YesCondition: New
- 07 Apr, 2021
Very perinant
It is info needed too be put forward againVerified purchase: YesCondition: New
- 07 Aug, 2018
Interesting
Interesting read, can't wait to finish.Verified purchase: YesCondition: New
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