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Nonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success by James M. Greenfield, Ted Hart and Michael Johnston (2005, Hardcover)
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Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success by Hart, Ted; Greenfield, James M.; Johnston, Michael Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471691887
ISBN-139780471691884
eBay Product ID (ePID)30999818
Product Key Features
Book TitleNonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success
Number of Pages360 Pages
LanguageEnglish
TopicNonprofit Organizations & Charities / Fundraising & Grants, Internet / General, E-Commerce / Internet Marketing, Nonprofit Organizations & Charities / General, Telecommunications
Publication Year2005
IllustratorYes
GenreComputers, Technology & Engineering, Business & Economics
AuthorJames M. Greenfield, Ted Hart, Michael Johnston
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight28 Oz
Item Length10 in
Item Width7.2 in
Additional Product Features
Intended AudienceTrade
LCCN2004-025805
Dewey Edition22
Dewey Decimal658/.054678
Table Of ContentForeword. Introduction. CHAPTER 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet (Ted Hart, ACFRE, ePMT ePhilanthropyFoundation.org ). CHAPTER 2: It All Begins with Strategy: Using the Internet as a Strategic Tool (Anthony J. Powell, CFRE, ePMT Blackbaud Consulting Services ). CHAPTER 3: Multichannel Marketing (Marcelo Iñarra Iraegui, ePMT Greenpeace International ). CHAPTER 4: Staffing ePhilanthropy (Tim Mills-Groninger IT Resource Center ). CHAPTER 5: Integrating Online and Offline Databases to Serve Constituents Better (Jeff Gignac, CFRE, ePMT JMG Solutions, Inc.; Pamela Gignac JMG Solutions, Inc. ). CHAPTER 6: Online Community Building (George Irish, ePMT HJC New Media ). CHAPTER 7: Building Successful Online Communities (Sheeraz Haji, ePMT GetActive Software; Greg Neichin GetActive Software ). CHAPTER 8: Building Your Brand Online (Jason Mogus, ePMT Communicopia.net; Pattie LaCroix, ePMT Communicopia.net ). CHAPTER 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary (Todd Baker Champions of Philanthropy ). CHAPTER 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, and Retain Supporters (Vinay Bhagat, ePMT Convio, Inc. ). CHAPTER 11: Volunteer Recruitment and Management (Alison Li, ePMT HJC New Media ). CHAPTER 12: e-Stewardship or e-VRM: Building and Managing Lasting and Profitable Relationships Online (Jason Potts, ePMT THINK Consulting Solutions ). CHAPTER 13: Introduction to Building an Integrated Fundraising Strategy (Stephen Love, ePMT Vervos; Shelby Reardon Craver, Mathews, Smith & Company ). CHAPTER 14: Annual Giving: Acquiring, Cultivating, Soliciting, and Retaining Online Donors (Michael Johnston, ePMT HJC New Media ). CHAPTER 15: Special Events and Sponsorships (Philip King, ePMT Artez Interactive; Dianne Sheridan Artez Interactive ). CHAPTER 16: Seeking Big Gifts Online: Planned Giving and Major Gifts (Michael Johnston, ePMT HJC New Media ). CHAPTER 17: Institutional Support: Foundation and Corporate Giving (Bob Carter, Ketchum; Kristina Carlson, CFRE, ePMT FundraisingINFO.com ). CHAPTER 18: ePhilanthropy Regulation and the Law (Bruce R. Hopkins Polsinelli Shalton Welte Suelthaus P.C. ). CHAPTER 19: Evaluating ePhilanthropy Programs (James M. Greenfield, ACFRE, FAHP J.M. Greenfield & Associates ). CHAPTER 20: The Future of ePhilanthropy: Final Thoughts (Michael Johnston, ePMT HJC New Media ). APPENDIX A: ePhilanthropy Code of Ethical Online Philanthropic Practices. APPENDIX B: The Ten Rules of ePhilanthropy Every Nonprofit Must Know. APPENDIX C: APRA Statement of Ethics. APPENDIX D: The Gilbert E-Mail Manifesto for Nonprofits. APPENDIX E: Glossary of Terms. Index.
SynopsisNonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts., Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies., A comprehensive best-practices approach to developing multiple strategies for using the Internet to boost your nonprofit's success Nonprofit Internet Strategies helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods, in order to: Advance their causes Inform their public Raise public confidence and trust in their mission and vision Engender gifts, grants, and contributions, as well as new advocates and volunteer supporters Featuring an international group of contributors, this practical manual provides global applications with how-to guidance and proven, practical methods for using the advantages of the Internet in all areas of public awareness and mass communications.
LC Classification NumberHD2769.15
