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Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers by George S. Day (1999, Hardcover)
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THE MARKET DRIVEN ORGANIZATION: UNDERSTANDING, ATTRACTING, AND KEEPING VALUABLE CUSTOMERS By George S Day - Hardcover **BRAND NEW**.
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About this product
Product Identifiers
PublisherFree Press
ISBN-100684864673
ISBN-139780684864679
eBay Product ID (ePID)317163
Product Key Features
Book TitleMarket Driven Organization : Understanding, Attracting, and Keeping Valuable Customers
Number of Pages304 Pages
LanguageEnglish
TopicMarketing / General, Customer Relations, General, Management
Publication Year1999
IllustratorYes
GenreBusiness & Economics
AuthorGeorge S. Day
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight16.8 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
LCCN99-016155
ReviewsFrederick E. Webster, Jr.Amos Tuck School, Dartmouth College, author ofMarket-Driven ManagementThis thoughtful and practical guidebook to developing a market driven organization, with many fresh examples, is a solid compilation of the best thinking, practice, and research, written by the world's leading authority on the subject., Scott CookChairman of the Executive Committee, Intuit, Inc.The Internet is ripping away tradition and forcing businesses to become market driven or die. But how? Professor Day shows how., Charles M. LillisChairman and Ceo, MediaOne GroupA must read for CEOs, COOs, and major business unit leaders. It is a concise yet thorough articulation of what constitutes truly superior market knowledge and how that knowledge must form the basis of competitive strategy. A remarkable book written for business leaders.
Dewey Edition0
TitleLeadingThe
Dewey Decimal658.8
SynopsisFor forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking bookMarket Driven Strategyand a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization.In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM's loss of leadership of the computer market or Motorola's stumble in shifting from analog to digital cellular phone systems.Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers., Market Driven Strategy is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.
LC Classification NumberHF5415.13.D367 1999
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