Stock photo

Strategic Marketing for Educational Institutions by Philip. Kotler and Karen F. Fox (1995, Trade Paperback)

Cycle Books (2021)

98.1% positive Feedback

Price:

US $47.00

Approximately£34.65

+ $14.92 postage

Estimated delivery Mon, 9 Jun - Fri, 20 Jun

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

Spend Less, Read More.

About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100136689892

ISBN-139780136689898

eBay Product ID (ePID)35208

Product Key Features

Number of Pages496 Pages

Publication NameStrategic Marketing for Educational Institutions

LanguageEnglish

SubjectAdministration / General, Finance, Advertising & Promotion

Publication Year1995

TypeTextbook

AuthorPhilip. Kotler, Karen F. Fox

Subject AreaEducation, Business & Economics

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight24.7 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

LCCN94-024025

Dewey Edition20

IllustratedYes

Dewey Decimal371.2/06

Table Of Content1. The Education Marketplace. 2. Providing Quality Service, Value, and Customer Satisfaction. 3. Identifying and Researching Marketing Issues. 4. The Marketing Planning Process. 5. Analyzing and Adapting to the Environment. 6. Defining Institutional Resources and Direction. 7. Formulating Market Strategy. 8. Measuring and Forecasting Market Size. 9. Segmenting, Selecting, and Appealing to Markets. 10. Understanding Consumers. 11. Designing Educational Programs. 12. Pricing Educational programs. 13. Delivering Educational Programs and Services. 14. Communicating with Markets. 15. Attracting and Retaining Students. 16. Attracting Resources. 17. Evaluating Marketing Performance.

SynopsisThis book reflects a strategic planning perspective and is sequenced to provide readers with a cumulative understanding of marketing and ability to apply these ideas directly to their own educational institutions.

LC Classification NumberLB2847.K68 1994