About this product

Product Identifiers

PublisherMcGraw-Hill Higher Education

ISBN-10007310597X

ISBN-139780073105970

eBay Product ID (ePID)4038252079

Product Key Features

Number of Pages800 Pages

LanguageEnglish

Publication NameUnderstanding Business

Publication Year2006

SubjectIndustrial Management, General

FeaturesRevised

TypeTextbook

AuthorWilliam G. Nickels, James M. Mchugh, Susan M. Mchugh

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height1.3 in

Item Weight4.1 Oz

Item Length11.2 in

Item Width8.5 in

Additional Product Features

Edition Number8

Intended AudienceCollege Audience

LCCN2006-025567

Dewey Edition23

IllustratedYes

Dewey Decimal650

Table Of ContentPart 1 Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits Chapter 2: How Economics Affects Business: The Creation and Distribution of Wealth Chapter 3: Competing in Global Markets Chapter 4: Demonstrating Ethical Behavior and Social Responsibility Part 2 Business Ownership: Starting a Small Business Chapter 5: Choosing a Form of Business Ownership Chapter 6: Entrepreneurship and Starting a Small Business Part 3 Business Management: Empowering Employees to Satisfy Customers Chapter 7: Management, Leadership, and Employee Empowerment Chapter 8: Adapting Organizations to Today's Markets Chapter 9: Producing World-Class Goods and Services Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 10: Motivating Employees and Building Self-Managed Teams Chapter 11: Human Resource Management: Finding and Keeping the Best Employees Chapter 12: Dealing with EmployeeManagement Issues and Relationships Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13: Marketing: Building Customer Relationships Chapter 14: Developing and Pricing Products and Services Chapter 15: Distributing Products Quickly and Efficiently Chapter 16: Using Effective Promotional Techniques Part 6 Managing Financial Resources Chapter 17: Understanding Financial Information and Accounting Chapter 18: Financial Management Chapter 19: Securities Markets: Financing and Investing Opportunities Chapter 20: Understanding Money, Financial Institutions and the Federal Reserve Bonus Chapter A: Working Within the Legal Environment of Business Bonus Chapter B: Using Technology to Manage Information Bonus Chapter C: Managing Risk Bonus Chapter D: Managing Personal Finances

Edition DescriptionRevised edition

SynopsisUnderstanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, we listen to our customers, and the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

LC Classification NumberHD31.N4897 2008