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Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson and Joseph Ogden (2019, Print, Other)

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Very Good

By Wilson, Laurie J.; Ogden, Joseph D.; Wilson, Christopher E.

About this product

Product Identifiers

PublisherKendall Hunt Publishing Company

ISBN-101524998958

ISBN-139781524998950

eBay Product ID (ePID)4038371238

Product Key Features

Publication Year2019

Number of Pages277 Pages

Publication NameStrategic Communications for PR, Social Media and Marketing

LanguageEnglish

TypeTextbook

AuthorLaurie J. Wilson, Joseph Ogden

FormatPrint, Other

Dimensions

Item Weight30.5 Oz

Additional Product Features

Intended AudienceCollege Audience

Edition Number7

Edition DescriptionRevised edition,New Edition

SynopsisThe rapid advance of social and digital media technology has changed the landscape of communication and business entirely. This seventh edition of Strategic Communications for PR, Social Media and Marketing presents fresh perspectives, current trends and practices in communications, marketing and business., New Seventh Edition Now Available! The rapid advance of social and digital media technology has changed the landscape of communication and business entirely. One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business. Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson: Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts. Presents an updated and expanded treatment of social and digital media such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics. Includes a revised Chapter on RFPs with a broader look at cultivating new business through business pitches. Is Contemporary! The publication includes new examples, and case studies taken from today's headlines. In addition, Tips from the Pros and Matrix Applied vignettes provide advice from successful communication practitioners.