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Fashion Public Relations by Gerald J. Sherman and Sar Perlman (2010, Trade Paperback)

AlibrisBooks (473807)

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Condition:

New

New Trade paperback

About this product

Product Identifiers

PublisherBloomsbury Academic & Professional

ISBN-10156367775X

ISBN-139781563677755

eBay Product ID (ePID)4038494915

Product Key Features

Number of Pages416 Pages

LanguageEnglish

Publication NameFashion Public Relations

Publication Year2010

SubjectPublic Relations, Fashion & Accessories, Industries / Fashion & Textile Industry

TypeTextbook

AuthorGerald J. Sherman, Sar Perlman

Subject AreaDesign, Business & Economics

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight28.9 Oz

Item Length10 in

Item Width8 in

Additional Product Features

Intended AudienceCollege Audience

Dewey Edition22

ReviewsI found the book to be a rare gem. There are hardly any books on PR AND Fashion. This book is fantastic guide to the world of fashion public relations.

IllustratedYes

Dewey Decimal659.2933847687

Table Of ContentPublic Relations Fundamentals The Real World of Fashion Public Relations Public Opinion and the Media Setting Up a Public Relations Campaign Defining Public Relations Audiences Setting Up Public Relations Campaign Goals and Objectives Formulating, Modifying, and Selecting Public Relations Methods Developing Public Relations Stories Implementing the Public Relations Method and Creating a Media Angle Strategic Public Relations Tools Obtaining and Handling Media Coverage Media Relations Community Relations and Nonprofit Organizations Executive Functions and Duties Productivity, Budgeting, and Cost Accountability Crisis Management Administration

SynopsisFashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations. Instructors, contact your Sales Representative for access to Instructor's Materials., This textbook will deliver a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

LC Classification NumberHD59