Product Information
Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy. It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness of the corporate strategy decisions of others. Readers will learn how to do the analysis for answering questions such as 'Should we pursue an alliance or an acquisition to grow?', 'How much should we integrate this acquisition?' and 'Should we divest this business?'. The book draws on the authors' wealth of research and teaching experience at INSEAD, London Business School and University College London. A range of learning aids, including easy-to-comprehend examples, decision templates and FAQs, are provided in the book and on a rich companion website.Product Identifiers
PublisherCambridge University Press
ISBN-139781107120914
eBay Product ID (ePID)404148091
Product Key Features
Number of Pages322 Pages
LanguageEnglish
Publication NameCorporate Strategy: Tools for Analysis and Decision-Making
Publication Year2016
SubjectBusiness
TypeTextbook
AuthorPhanish Puranam, Bart Vanneste
FormatHardcover
Dimensions
Item Height229 mm
Item Weight590 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorPhanish Puranam, Bart Vanneste