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Buying In : The Secret Dialogue Between What We Buy and Who We Are by Rob Walker (2008, Hardcover)
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About this product
Product Information
A "New York Times" Consumed columnist looks at the convergence of marketing and culture in contemporary life. Using profiles of brands old and new, he demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.Product Identifiers
PublisherRandom House, Incorporated
ISBN-101400063914
ISBN-139781400063918
eBay Product ID (ePID)404217002
Product Key Features
Number of Pages320 Pages
Publication NameBuying in : the Secret Dialogue between What We Buy and Who We Are
LanguageEnglish
SubjectMarketing / General, Consumer Guides, General, Investments & Securities / General
Publication Year2008
TypeTextbook
Subject AreaBusiness & Economics, Référence
AuthorRob Walker
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight18 oz.
Item Length9.5 in
Item Width6.3 in
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