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New Media Technology: Cultural and Commercial Perspectives by John V. Pavlik (Paperback, 1995)

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This text examines the importance for how people communicate in an increasingly digital and networked information environment, and how these new media are transforming both human culture and commerce. The author describes both the influence of technology on human communication as well as how we make use of that technology. Numerous case studies and vignettes offer a real-world context for Pavlik's discussion of the new digital environment. It provides a guide to the new media landscape, covering everything from telecommunications, networked computing, telecommunications law, regulation and policy, to the cultural/commerical impact of emerging media technologies.