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Digital Marketing : The Essentials by Charles F. Hofacker (2018, Trade Paperback)
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ISBN-13: 9781788115360, 978-1788115360. It culminates with discussion of the future of digital marketing in an increasingly networked world. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.
- Buy it nowDigital Marketing - 9781788115360
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About this product
Product Identifiers
PublisherElgar Publishing, Incorporated, Edward
ISBN-101788115368
ISBN-139781788115360
eBay Product ID (ePID)4046567276
Product Key Features
Number of Pages224 Pages
LanguageEnglish
Publication NameDigital Marketing : the Essentials
SubjectMarketing / General, E-Commerce / Internet Marketing, Marketing / Direct
Publication Year2018
TypeTextbook
AuthorCharles F. Hofacker
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight13.7 oz.
Item Length9.5 in
Item Width6.7 in
Additional Product Features
Intended AudienceCollege Audience
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