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The Single Sales Principle by Mark Blackmore (Paperback, 2011)

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ISBN-13: 9781844269136, 978-1844269136. Through extensive research Mark substitutes the 8 myths with the Single Sales Principle - the definitive answer for why people buy. The Single Sales Principle.

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When selling are the following statements true or false? : ** Always Be Closing ** ** Attitude Sets Altitude ** ** People Buy People ** ** Customers Like to Talk about Themselves ** ** It's a Numbers Game ** ** Sell the Sizzle not the Sausage** ** Money Talks ** Fail to Plan, Plan to Fail ** All false, claims Mark Blackmore. They are myths of selling that have been passed on through generations without any evidence that they work. Through extensive research Mark substitutes the 8 myths with the Single Sales Principle - the definitive answer for why people buy. In addition, Mark introduces the DECIDE sales process, a methodology designed specifically to achieve the Single Sales Principle.