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Ted Eron Designed That by Joseph B. Eron, Elizabeth Eron Roth (Hardcover, 2019)

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The designer Ted Eron, of course. In Ted Eron Designed That, Joseph Eron and Elizabeth Eron Roth - Ted's children - chronicle the life and art of their father through a nostalgic tour of the iconic graphic designs that have shaped and revolutionised twentieth-century visual culture.

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What do Elmer's Glue, Krylon Spray Paint, and Reese's Peanut Butter Cups have in common? The designer Ted Eron, of course. You may not know his name, but you know Ted Eron. Although he remains largely unknown in the public consciousness, Eron played an integral role in defining the aesthetics of everyday goods and household staples in the 1950s and '60s. In Ted Eron Designed That, Joseph Eron and Elizabeth Eron Roth - Ted's children - chronicle the life and art of their father through a nostalgic tour of the iconic graphic designs that have shaped and revolutionised twentieth-century visual culture. From his humble beginnings painting signs in the basement of a market while attending Cooper Union, to the Eron & Eron Industrial Design years during World War II and beyond, Ted Eron Designed That pays a long overdue tribute to the man behind the iconic designs. Prepare to be astounded as there's always a good chance that Ted Eron did indeed design that. AUTHORS: Ted Eron's daughter, Elizabeth Eron Roth, is a graduate of Rutgers University, who has been teaching art at the Bridgewater and Bragg Elementary Schools in Bridgewater and Chester, New Jersey, respectively. She currently resides in Princeton, New Jersey, with her husband, Daniel. Ted Eron's son, Dr. Joseph B. Eron, is an internationally recognised psychologist, noted for his contributions to family therapy. He received his doctorate from the University of Illinois and is the founder of the Catskill Family Institute in Kingston, New York. He and his wife Susan, have recently relocated from Kingston to Piermont, New York. SELLING POINTS: Ted Eron's packaging designs continue to resonate and inhabit households across America A unique overview of twentieth-century visual culture and design history as told through Ted Eron's unparalleled vision Ted Eron designed the iconic packaging for Excedrin, Krylon Spray Paint, and Reese's Peanut Butter Cups, among others 300 colour images